Over 90% of SMS messages are read within 3 minutes. This makes SMS one of the most immediate channels available to connect to your audience. Here’s everything you need to know to run your own successful SMS campaign.
About Greg Hickman
[follow user="gjhickman"]Greg Hickman is a mobile marketing consultant, blogger and podcaster at Mobile Mixed. He’s previously led Cabela’s mobile strategy as the Mobile Marketing Manager and has developed mobile campaigns for The NY Jets, Florida Marlins and AT&T as well as over 300 small businesses. Greg is also the author of The SMS Marketing Handbook and an avid speaker on the topic of mobile strategy.