Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.
Dan Gingiss, Director of Digital Customer Experience & Social Media at Discover, joins the Social Pros Podcast this week to discuss what it’s like to lead the way in social customer service, how his social team forms partnerships with other businesses, and how their content strategy has changed over the years.
From the Jay Today video podcast: If you’re going to walk into somebody’s office and try and get permission, you must talk in the language that they care about. Here’s how: