YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Youtility 25  |  Add Yours

Youtility – The Marketing Strategy for the Age of Information Overload

I’m delighted to officially announce that my next book is finished and it’s the best work I’ve ever done. I am BURSTING with excitement to get the book in the hands of sharp, creative people, and it’s coming your way soon. It’s called Youtility: Why Smart Marketing is About Help Not Hype . It unveils [...]

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Social Pros Podcast 1  |  Add Yours

How to Derive Inspiration from an Active Fan Base

Jessica Gioglio, Public Relations and Social Media Manager at Dunkin’ Donuts, joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts. Read on for some of the [...]

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Social Media Staffing and Operations 3  |  Add Yours

Social Customer Service is Now a 2-Headed Monster

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about customers using Facebook more and more as a customer service channel. Interesting new research from Social Bakers uncovers an important finding: The volume of questions posted on Facebook has increased 26% in 6 months. (tweet this) Historically, brands have put more [...]

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Content Marketing 3  |  Add Yours

Make These 5 Marketing Changes in a Smartphone Dominated America

In 2013, smartphone penetration in the United States will reach 57%. This is when we cross the chasm – the majority of adult Americans will have, in their pants, access to most of the world’s knowledge, at all times. Information is the enemy of excuses. (tweet this) If you make a bad decision today you’re [...]

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Social Pros Podcast 1  |  Add Yours

Leveraging Your Company’s Internal Power for Good Social

Sonny Gill, Social Media Manager at U.S. Cellular, joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side. Read on for some of the highlights and tweetable moments, or listen to [...]

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social media tools 20  |  Add Yours

The 2 Ways Most People Are Misusing Vine

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Vine, Twitter’s new super-short video/animated gif app. Here’s the thing. Vine is strangely addicting to watch, and the ease with which you can create these short clips is astounding. But Vine is not revolutionizing content marketing. That’s just foolishness. You’ve [...]

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social media strategy 48  |  Add Yours

3 Ways to Survive the Coming Social Bust

Today, the social media industry is crowded and swollen like a grilled sausage, right before the heat splits the casing. The bust is coming. In both social media software and social media services, the herd is about to be thinned. It’s inexorable, as this is a process undergone by all maturing industries. The winners will [...]

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Social Pros Podcast 2  |  Add Yours

Social Media Lessons from the “Open Source” Movement

Chris Moody, Senior Marketing Manager at Red Hat, joins the Social Pros Podcast this week to discuss “open source” as the original social media on the internet, why Red Hat is the #3 place to work according to Glass Door, and (shockingly) why Google+ is a better platform for his business purposes than Twitter. Read on for some [...]

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baer facts 3  |  Add Yours

Baer Facts – Are You Making Marketing’s Biggest Mistake?

This special edition of The Baer Facts with my friends from ExactTarget features me urging caution to all marketers, live at the Convince & Convert company retreat in Puerto Vallarta, Mexico. (eat-your-heart-out photo of our secret lair on Instagram). I based this video on new research from ExactTarget called Marketers from Mars (infographic summary below, [...]

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social media strategy 11  |  Add Yours

Social Media Strategy in 8 Steps

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our [...]

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