Every single social media practitioner, guru, wizard (or warlock) out there tells you that the key to success is listening. “We have two ears and one mouth for a reason” has been repeated so often it’s axiomatic. But what does listening really mean today? To tell someone to “listen” is […]
In the world of blogging for business, we have entered the arms race era. As I’ve talked about before, it’s not about blogs these days, it’s about blog posts. The day-to-day audience that reads a particular blog every day, fed to them by email and/or RSS, is fading away. Instead, […]
Jeffrey Hayzlett, global business celebrity and Chairman of C-Suite Network, joins the Social Pros Podcast to share his successful approach to corporate level social media community building and how cleaning bathrooms can lead to winning at social.
DemoCasting is when brands spend resources on social media platforms that are not used by their target audience, but are used by their future customers. 3 examples from Jay Baer.
Brittany Metz, Community Manager for Blab, discusses the unexpected birthplace and evolution of a wildly successful social media platform that embraces unscripted public interactions with your community.
How companies are off-base with content marketing metrics, especially now that the overwhelming majority of content is not creating desired consumer behavior.
Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss the balance of quality and quantity in content marketing, as well as the ways he uses platforms like Twitter, Facebook, Periscope, and podcast channels to make his business work.
Content atomization is taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. Jay Baer shares 49 ways you can atomize your content right now.
Kriti Kapoor, Global Director of Social Customer Care at HP Inc., joins the Social Pros Podcast to discuss the myriad ways customer service has had to adapt to social media, which platforms are best for solving which types of problems, and why it’s so important to embrace global social customer service.
Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. For the first time in my long career as a speaker, I used no slides whatsoever. I just talked about where content marketing is going, […]
Jo Boundy, Head of Digital and Entertainment, joins the Social Pros Podcast this week to discuss employee advocacy on social media and the shift toward lo-fi content quality as marketing is expected to be more authentic and human than ever before.
Are you viewing social media through a tactical prism instead of a strategic one? This 8-step, time-tested social strategy can fix that.
Richard Margetic, Former Director of Global Business at Intuit, joins the Social Pros Podcast this week to discuss social media’s role at different stages of the sales funnel and throughout every department of an organization.
Convince & Convert focuses on bringing the most valuable and actionable strategies, research, and case studies to digital marketers each day through our blog, email, and podcasts. And today, we’re excited to add even more delicious content to help you understand not only what’s working, but also what’s trending so you can make realtime decisions.
Michael Port, Owner of Book Yourself Solid, joins the Social Pros Podcast this week to discuss the key elements of stellar performances, whether they are speeches onstage or presentations offstage.