Tara Hunt, author of The Power of Social Networking: Using the Whuffie Factor to Build Your Business, joins the Social Pros Podcast this week to discuss the borderless world of the social web, monetizing Twitter, and why she unfriended her boyfriend on Pinterest. Read on for some of the highlights or listen below for the full [...]
The 1 Big Difference Between How Men and Women Use Pinterest
It’s probably not a revelation to tell you that Pinterest skews heavily female. 70% in fact, according to our most recent study at The Social Habit. But what’s more interesting is that men and women use Pinterest for vastly different reasons, and in starkly divergent ways. The Social Habit is the comprehensive study of American [...]
Is Your Social Network a Puppy or a Dog?
There’s nothing better than getting a new puppy. He’s so exciting and vibrant and interesting and funny. It’s fun to think about what he’ll be like when he grows up. Everywhere you go people ask you about him, and look at him, and want to hold him. And then the puppy does grow up. And you have to [...]
Don’t Settle For Social Stats, Get Customer Insights
Lisa Joy Rosner, CMO of Netbase, joins the Social Pros Podcast this week to discuss using social chatter data and insight to understand more about your customers, and as a result, more about your business. Read on for some of the highlights or listen below for the full podcast. Listen Now Click the play button to [...]
Are You Fully Integrating Social and Your Website?
As I’ve mentioned here before, your company is most likely not in the eyeballs business, you’re in the behavior business. Driving behavior in social media and your website is the fastest and most efficient path to marketing success. Look at it this way: You have 100,000 visitors to your website each month, and a 1% [...]
Are You a Marketing Cheater? The Continued Gamification of Attention
We are addicted to shortcuts. Regardless of the structure and rules of the contest at hand, some among us will stretch the boundaries seeking an edge over our opponent. Perhaps this is just human nature, or maybe it’s more prevalent in America where we cherish our opportunity to have a strong role in our personal [...]
Tips and Cautionary Tales for Real-time Newsjacking
David Meerman Scott, marketing strategist, keynote speaker, and bestselling author of 8 books including Newsjacking, joins the Social Pros Podcast this week to discuss the new face of the news cycle, share stories of good and bad newsjacking, and teach you how to employ his techniques to get your brand noticed. Read on for some of [...]
75 People You Need to Know in Social Media
What a year it’s been. So much to be thankful for, on every level. For my American visitors, Happy Thanksgiving! And to all, sincere appreciation for the gift you continue to give me on a regular basis, the gift of your attention. I know your time is in short supply, and that you choose to [...]
4 Social Media Controversies Solved
One of my favorite new projects is The Baer Facts, a short weekly video I’m producing with my friends at ExactTarget(a long-time client and provider of amazing interactive marketing software). My pal Kyle Lacy heads up content marketing for the company, and he and I are doing a short video rant that each week targets [...]
4 Ways to Thump Your Competition with Better Facebook Analysis
Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. For example, People Talking About This is the [...]
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