Ricky Cadden, Social and Digital Content Manager for TripCase, joins the Social Pros Podcast to discuss the power of search engine optimization, targeted social, and internal resource management.
Trust is key to business. Being straightforward and authentic in your marketing creates trust. So why don’t companies do that? A great example of trust in action, from Jay Baer.
60 percent of marketers have delayed going to the bathroom to meet a work deadline. Is working hard—maybe too hard—just part of what it means to be a marketer now?
Caitlin Angeloff, Head of Global Social Strategy and Operations at DocuSign, joins the Social Pros Podcast to discuss leveraging social media engagement at every stage of the sales cycle to move audiences from spectators to customers.
Carmen Collins, professional social media enthusiast for Cisco, shares her successful approach to utilizing social media as a tool for high-level recruitment and employee retention.
Podcasting is on fire, with listenership soaring, and the number of podcasts multiplying like Tribbles, including our own podcast proliferation here at Convince & Convert Media. But even with all that growth, podcasting is still a niche media type seemingly destined to be a tertiary way to get entertained or […]
Twitter is in rocky waters and Facebook is making it worse by copying new Twitter features and starving Twitter of oxygen. How will it end, asks Jay Baer
David Horsager, business strategist and best-selling author of “The Trust Edge,” provides concrete steps to increase productivity and deepen relationships while maintaining peak creativity.
Karianne Stinson, a third-generation travel agent that has become the social voice for Priceline.com, shares her secret of successfully using Instagram to re-imagine Priceline’s relationship with their community while quadrupling their followers.
Every single social media practitioner, guru, wizard (or warlock) out there tells you that the key to success is listening. “We have two ears and one mouth for a reason” has been repeated so often it’s axiomatic. But what does listening really mean today? To tell someone to “listen” is […]
In the world of blogging for business, we have entered the arms race era. As I’ve talked about before, it’s not about blogs these days, it’s about blog posts. The day-to-day audience that reads a particular blog every day, fed to them by email and/or RSS, is fading away. Instead, […]
Jeffrey Hayzlett, global business celebrity and Chairman of C-Suite Network, joins the Social Pros Podcast to share his successful approach to corporate level social media community building and how cleaning bathrooms can lead to winning at social.
DemoCasting is when brands spend resources on social media platforms that are not used by their target audience, but are used by their future customers. 3 examples from Jay Baer.
Brittany Metz, Community Manager for Blab, discusses the unexpected birthplace and evolution of a wildly successful social media platform that embraces unscripted public interactions with your community.
How companies are off-base with content marketing metrics, especially now that the overwhelming majority of content is not creating desired consumer behavior.