You need a system in place to handle negative feedback consistently, coherently, and objectively. This is the response road map.
Blake Cahill, Global Head of Digital and Social Marketing at Philips, joins the Social Pros Podcast this week to discuss the different challenges of marketing across B2B, B2C, and B2G, as well as the differences in consumer behavior and social media engagement around the world.
Is Twitter trying to be the most important customer service channel? Twitter has announced the rollout of the long-rumored feature of being able to send people private messages via its direct messages capability, without them following one another. As you probably know, historically in order to send somebody a direct […]
We have more data than ever, yet we’re starved for insights. How can CMOs gain the end-to-end customer understanding they need to fulfill their expanded role in business?
Mason Nelder, Director of Consumer Insights at Verizon, joins the Social Pros Podcast this week to discuss the incredible advantages, the challenges, and the long-term company-wide transformations made possible through the customer insights gained from social media.
We’ve had the first bans on Periscope (and Meerkat), the live-streaming apps. Now how are we going to enforce it? Curiously, the National Hockey League has banned live streaming in its arenas. You cannot use Meerkat or Periscope to broadcast National Hockey League playoff games. And to me, it’s incredibly […]
Who needs praise and positive reviews? I’ll take a hater any day. Every customer complaint gives your business an opportunity, and the rising trend of haters on social media may uncover more opportunities than you’d think. I recently partnered with Edison Research to survey more than 2,000 Americans to determine why […]
Joel Comm, co-author of “twitter power 3.0” and CEO of Joel Comm, Inc., joins the Social Pros Podcast this week to discuss Twitter’s move toward a Facebook user experience, its need for a higher character limit, and its future as a stand-alone service.
How do you build a brand? By understanding precisely how you are different. But you cannot do that all by yourself, says Jay Baer in this blog post and video.
Digital marketing education has evolved with Definitive the new, topically sorted and heavily curated email newsletter from Convince & Convert and Jay Baer.
Steve Brown, Marketing Manager at CLYW, a high-end return top company, joins the Social Pros Podcast this week along with Chris Mikulin, CLYW’s Owner, to discuss high-end products on social media, the boosted reach of utilizing influencers, and the loyalty developed from one-on-one Snapchat engagement.
Amazing technological advances are making our lives easier. But are we going to regret the slippery slope we’re on? Jay Baer does a demo of Amazon Echo and asks some tough questions.
Brands are finally starting to recognize that maybe social media is a better place to interact with customers you HAVE rather than the customers you WANT. A new Slideshare presentation from Jay Baer.
Jon Steiert, Social Media Manager & PR Specialist at Pet360, Inc., joins the Social Pros Podcast this week to discuss social as a way to improve the customer experience, the value of listening on social, and the scalability of user-generated content.
Google is using its Fiber connectivity to fundamentally change the way television ads are bought and sold. This is a game changer over the long haul, says Jay Baer.