Unless you’re selling advertising, “traffic” and “eyeballs” are insufficient measures of your content marketing success. Even social media shares and engagement are only signals – way stations along the path of metrics that matter. Eventually, your content marketing must create action, not just attention. (highlight to tweet) At some point, […]
Jim Fields, VP of Customer Experience Marketing at SAP, joins the Social Pros Podcast this week, along with Nick Robinson, Digital Strategist at SAP, to discuss the ins and outs of social selling and the challenges and incredible benefits of employee advocacy.
Facebook wants to replace email for day-to-day communication. Will they succeed, using Facebook Messenger and What’s App?
Blog posts fail not because they aren’t good, but because they aren’t strategic, and don’t use big data to give them the best chance for success. Jay Baer explains how to fix it.
Adam Brown, Executive Strategist at Salesforce Marketing Cloud, joins the Social Pros Podcast this week to discuss trends in visual content and the convergence of content and social marketing. We bid farewell to long-time Social Pros co-host Jeff Rohrs this week and look forward to Adam jumping in next week.
Listen to the unique new podcast that shows how Hollywood storytelling principles can build your business. It’s The Business of Story hosted by Park Howell.
Facebook has changed their algorithm AGAIN, this time to value time spent on posts. Video is the key to this rubric, says Jay Baer in this episode of Jay Today.
Joe Pulizzi, Founder of Content Marketing Institute, joins the Social Pros Podcast this week to discuss giving away content, the 6 steps to reach multi-million dollar status, and the importance of creating channel strategies for each social media channel.
These seven steps and downloadable template will teach you how to create a content marketing strategy your customers will love.
Brian Fanzo, Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat.
In digital marketing, if you don’t learn, you die. The best way to keep learning? Read, a lot. These 33 blogs can get you started.
Steve Rayson, Director at BuzzSumo, joins the Social Pros Podcast this week to discuss how different types of content resonate with different audiences, where visual content is headed, and how important influencers are to building your brand.
Last July, I delivered a controversial speech at the Social Fresh Conference about the “shotgun” approach and why it’s a must for marketers.
Mac Mahaffee, Director of Digital Marketing at WKYC, joins the Social Pros Podcast this week to discuss second-screen engagement opportunities for television stations, the shift to mobile and what it means for TV, and the success of WKYC’s Super Bowl app promotional campaign.
Uber’s five point scale is really a three-tenths of one point scale. Why are they (and increasingly, society) afraid of being average and three star ratings?