YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

About Jeff Widman

Before co-founding PageLever, Jeff Widman helped large brands like YouTube, Microsoft, and the Phoenix Suns rock their Facebook pages. He's been quoted as on expert on Facebook marketing by AdAge, the Wall Street Journal, Mashable, TechCrunch, Wired, InsideFacebook, AllFacebook, etc. When he's not scoping out new data in PageLever, he's generally out backpacking with his wife in the Sierras.

Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study

MTV Roadies, one of our customers at Pagelever, discovered a hot new Facebook marketing tactic and gave us permission to share. (While we hear a fair number of juicy tactics, we never share without client permission.) From the beginning, photos were a key part of the MTV Roadies Facebook strategy. But they recently figured out [...]

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