Learn how marketers can adapt skills that improv performers use onstage to get better business results offstage in fast-paced workplaces.
Marketers can learn a lot about business storytelling, content, and brand messaging from beloved comedy duo Key & Peele.
Live streaming video is a powerful new tool in the marketing toolbox. Here’s how brands are implementing it successfully.
Cartoons teach us so many great things about content, marketing, and connecting with audiences. Here are six important storytelling tactics you can use in your content today.
The storytelling of the future is all about thinking big and staying real. These seven strategies will put you ahead of the curve.
Even financial firms can use a little levity. Your business’ conservative voice shouldn’t bar you from creating fun, humanized content.
Too often, organizations get in the way of their own storytelling success. Here are five of the most common—and avoidable—mistakes.
Humor can breathe life into your video marketing, at little cost to your team. Here are five ways to brainstorm fun and playful content.
Want to know if your business has what it takes to survive and succeed? Listen to the stories your employees are telling.
Storytelling isn’t just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.
As a marketer, it’s important to apply improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Learn why you need adopt the role of Chief Marketing Improvisation Officer and how it can help your business and marketing goals.
The way you communicate with prospects and customers creates or destroys value. Too often we complicate things and we may not realize it. Here are 7 ways to avoid poor communication that kills simplicity, credibility, and business.
For some reason, too many marketers transform into robots when they start communicating. Yet, when we’re talking in casual conversation, we’re simple and clear. Here are six ways to turn robotic marketing-speak into human-speak that connects and sells.
As the importance of great content grows, so too will the experimentation with fun marketing for B2B companies. Here are seven ways to add humor and get results with your content marketing.
Improvisation has changed my world. It’s not just about honing in on your funny bone; the true lessons of improvisation are about so much more than being funny. In fact, improv can actually make us better marketers. (tweet this) Here are 7 lessons I’ve learned from improvisation classes that can take […]