Editor’s Note: A version of this article originally appeared on Social Media Explorer. Although social media continues to thread its way into the fiber of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies. […]
About Mark Smiciklas
Intersection Consulting; a Vancouver based digital marketing agency that teaches organizations how to leverage the dynamics of the web to achieve business goals. Mark is an established marketing and social media practitioner recognized for his visual thinking and practical strategic approach. You can follow Mark on Twitter at Intersection1 or connect with him on Google+.