Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted [...]
About Patrick Murphy
Patrick Murphy is the Director of Media Services at Off Madison Ave + SpinSix. With a background in traditional media, Patrick focuses on audience insights to drive media recommendations. He has provided strategic recommendations for a variety of clients including Arizona Office of Tourism, McDonald's, Mid First Bank, Gold's Gym, and Oxford University Press.
