Jay Baer is the founder of Convince & Convert, and his book Youtility: Why Smart Marketing is About Help not Hype is a New York Times and Amazon best seller that started a world-wide marketing and business movement around helpful content marketing.

youtility nytimesbestseller Books The premise is simple: What if your marketing was so useful that people would pay you for it, if you asked them to do so?

Youtility – creating marketing that is truly, inherently useful, is the first big umbrella marketing platform of the age of social and mobile connectivity.

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The Youtility keynote presentation draws RAVES from audiences worldwide, because it’s thoughtful, practical, impactful, and funny. Jay Baer inserts examples from attendees in the room to make Youtility even more relevant.

If you haven’t bought Jay Baer’s book Youtility, stop what you’re doing and do that. I swear, this is 2014′s big thing. Chris Brogan, New York Times best selling author and publisher of Owner Magazine

Youtility Live

The NOW Revolution

 BooksWhat is social media’s impact on business, and how must companies change to survive and thrive in this fast-paced, hyper-competitive world? This is the topic of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social from Jay Baer and Amber Naslund.

Every customer is a potential reporter, and every employee is a potential spokesperson. Business has changed more in the past three years than in the prior 30. But it’s not a threat, it’s an opportunity.The NOW Revolution shows you how.

This book isn’t about how to “do” social media. Instead, it outlines how you can retool your organization to capitalize on real-time business. Learn the seven shifts that make your company faster, smarter, and more social, each explained with case studies, useful tips, and actionable implementation advice.

The NOW Revolution is a transformational keynote presentation, because it puts social media into a historical, cultural and operational context that businesspeople (even execs and non-technical types) can understand, appreciate and implement.

The Now Revolution LIVE

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