YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Guest Posts 2  |  Add Yours

3 Ways Marketers Can Get More From Their Smartphones

 With the utmost excitement I signed for the package, opened it up, and removed it from the box. I had in my hands the new Samsung Galaxy S from T-Mobile. With glee I told friends that I had a shiny new toy. And for many days, stretching into weeks, I played with it as though [...]

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans. Who [...]

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Guest Posts 37  |  Add Yours

5 Reasons Linkedin is Boring in a Good Way

Anthony Juliano is the Vice President of Marketing and Social Media Strategy at Asher Agency, a Midwest-based marketing strategy firm. Anthony speaks and writes about a variety of social media and marketing topics, with a specific focus on LinkedIn. Connect with him at AnthonyJuliano.com. LinkedIn has a reputation for being… well, a little dorky. In [...]

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Content Marketing 15  |  Add Yours

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books,Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him [...]

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Social Networking Spam – 5 Rules for Marketers

Josh Mackey is General Manager at PeekAnalytics, a Social Audience Measurement Platform. (More importantly, a family man and sport loving Aussie who loves life). There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. While I agree inactive and spam accounts can raise unwanted questions [...]

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The Hybrids are Coming: Evolution of the Prototype Marketer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic [...]

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Blogging and Content Creation 32  |  Add Yours

(Video) 4 Mistakes You Make When Posting Video on Your Blog

Guest post written by Rocky Walls, who has more than 10 years’ experience in digital content creation. As CEO of 12 Stars Media Productions, Rocky works with businesses to create video that’s so real and simple it changes audiences into relationships. It’s no secret that embedding videos on your blog post is a great way [...]

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Agency Promotion 5  |  Add Yours

Agencies: Walk Your Talk

Marjorie Clayman is the resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In addition to making me think about the specific content marketing angle, Jay’s post brought to mind what may be a key [...]

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Social Media Success May Depend on HR

Guest post written by Mark W. Schaefer. Mark is a consultant, college educator, and author who blogs at {grow}. There is a growing gap between the social media “haves” and “have-nots.” Some companies I visit have embraced social media enthusiastically and are moving into some pretty advanced ideas. Other companies are simply checking the box. [...]

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Why YouTube Annotations Can Make the Difference Between Viral and Lame

Guest post by Andy Harvard, a Marketing Executive at Skeleton Productions, a UK based Internet video production company. YouTube Annotations have always been a hard tool to grasp for both user and viewer. In the early days,  YouTube users sometimes used Annotation to spam their viewers. These Annotations were never ‘cool’ or user friendly, they [...]

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