Both the “paid” and “free” approaches to app pricing come with benefits and risks. Here’s what research and trends indicate.
Not sure how to make SMS marketing a more integrated part of your mobile strategy? These seven tips can help.
4 in 10 CMOs feel mobile marketing has no substantial impact on overall performance. So why do they continue to budget for it?
Mobile apps are quickly becoming the most popular digital spaces for consumers. Here’s what that means for your growing business.
Don’t rely on shortcuts to improve your app’s ranking and conversion rate. Steer clear of these common app store optimization mistakes.
These days, your business can’t afford to fall behind on mobile responsive website design. It’s time to evaluate your site’s responsiveness.
Going mobile alone doesn’t turn views into sales. Make sure you responsive site is also equipped with these four vital features.
The benefits of keeping your web properties mobile-friendly, not to mention the penalties for resisting responsive design, are on the rise.
Don’t get swept up in the “mobilegeddon” panic sparked by Google’s recent mobile changes. These 5 key takeaways will alleviate your fears and show you how to take advantage of the updates.
Mobile strategy has become a marketing must-have. But is developing an app the best mobile strategy for your business?
Does your mobile strategy include push messaging? Don’t neglect the opportunity to engage your most loyal fans with smart, well-timed push.
Creating a mobile app is only the beginning of a successful app strategy. It’s important to understand where users are coming from and how they’re behaving on your app. Use these tips to track mobile conversions and measure the effectiveness of your mobile applications.
Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. They key to being successful with mobile is not to start with technology, but to start by looking at why the humans are mobile, and what you can do to make their lives a little bit richer.
Over 90% of SMS messages are read within 3 minutes. This makes SMS one of the most immediate channels available to connect to your audience. Here’s everything you need to know to run your own successful SMS campaign.
Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? You aren’t alone! If your website is not mobile friendly, you will be lucky to see any conversions. That’s no surprise. However, what is surprising are the studies that […]