Video transcipt: Hey everybody, it’s Jay Baer from Convince & Convert. Hope you are doing great. Today we’re going to talk about things that are no bullshit. First thing that’s no bullshit is it is a Saturday here in beautiful Bloomington, Indiana. Going to go to the IU game with the kids. Go Hoosiers. However, [...]
Social Media Success is About the Wizard, Not the Wand
Thoughtful research genius Tom Webster wrote an interesting post a couple weeks ago about where the location-based business could head, moving beyond the momentary check-in toward more nuanced and relevant customer interactions, using location data as the raw materials. His example was his local watering hole, where he figures by the time he’s checked in [...]
The New New New Rules of Marketing and PR
Video production, editing, titling by my friends at Candidio. If you need your raw video footage tidied up good, fast, reasonably priced, they are the guys. —– Jay: Hey everybody, it’s Jay Baer from Convince & Convert, joined today by a very special guest, Mr. David Meerman Scott, author of the bestseller The New Rules [...]
Nobody Said Social Media Should Be Simple
Simple isn’t all it’s cracked up to be. Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Your employees and customers aren’t making TV ads on the weekend. Nor are they making their own magazine ads for fun [...]
Clowns, Charlatans, and Social Media Name Calling
There’s a lot of name-calling in social media right now, including Gary Vaynerchuk asserting that “99.5% of social media experts are clowns.” True, there are people out there (including many “name brand” social media consultants) that don’t have a lot of business expertise. This often results in companies getting too enthusiastic about social media per [...]
What the Playground Can Teach you about Social Media
Guest post by Stacey Acevero, social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. The marketplace, and the playground, is filled to the brim with those both mature and immature, those that are outspoken and shy and each [...]
Is Twitter Massively Overrated?
I was thunderstruck by new social media usage data released by Edison Research and Arbitron. In this thorough study of the media habits of Americans ages 12 and up (conducted annually since 1998), the survey authors have put a statistical fine point on something I’ve been pondering for a while: Is Twitter Massively Overrated? From [...]
The 5 Dangerous Realities of Social Media for Business
The 5 Dangerous Realities of Social Media View more presentations from Jay Baer (summary of my keynote at Get Social PRSSA) The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the scene – right on [...]
7 Social Media Lessons From Phil Collins
Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Phil Collins, drummer for Genesis and soft rock superstar, announced that he was retiring from the rock music industry after an illustrious 40-year career. Whether this will be like Michael Jordan’s 2-3 retirement announcements has yet [...]
Why Should Old Spice Get to Have All the Fun?
Guest post by Clinton Bonner, President of NoSox Productions; a character based brand story-telling firm out of Westbrook, CT. It was 2010… The Toyota Sienna Family somehow made mini-vans cool and the Old Spice Guy literally rode-in on a white horse and into our social lives. The emergence of amazing character-based brand storytelling on the [...]
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