New research shows that social media is more effective when it’s been used for multiple years.
This research reveals just how dominant the Facebook ecosystem has become in marketers’ paid social amplification budgets.
Based on research from DCI, LittleBird, and RivalIQ these are the top 25 American mayors based on Twitter aptitude.
Deciphering the “mommy mind” when it comes to marketing efforts is complicated. Here are some data-driven ways to market to moms without condescending.
What’s on the horizon for influencer marketing? New data from 2015 reveals its growing influence on the marketing world.
A new study reveals just how rapidly sponsored social is growing, and how it’s matched traditional display advertising in effectiveness.
60 percent of marketers have delayed going to the bathroom to meet a work deadline. Is working hard—maybe too hard—just part of what it means to be a marketer now?
Just 15 percent of social media marketers are using Slideshare. Here’s why 85 percent of them are missing out on a big opportunity.
Interest in Twitter among social media marketers remains high. But increase in paid Twitter advertising is much lower. New research shows why it’s hard to advertise on Twitter.
Finally, video is getting HOT among social media marketers. 66% of social media marketers plan to increase their Youtube marketing in the near future, according to the 2015 Social Media Marketing Industry Report, released by Social Media Examiner. 66% of social media marketers plan to increase their Youtube marketing in […]
Hungry for data? This post rounds up some of the best recent studies and data visualizations from the world of influencer marketing.
The new partnership between Google and Twitter could mean big things for how we approach Twitter engagement.
Is a potential client playing the field or looking for love? Clients’ answers to these agency questions can help you know the difference.
What you want social media to do for your business, and what consumers want from companies in social are far different, shows this new social media research.
15 new Facebook advertising statistics and what they mean, from Jay Baer’s interpretation of the new Facebook advertising report from Salesforce ExactTarget Marketing Cloud