Five social customer service stats to know, based on research from Jay Baer for his book Hug Your Haters. Includes slide deck and bonus data.
New research shows that social media is more effective when it’s been used for multiple years.
This research reveals just how dominant the Facebook ecosystem has become in marketers’ paid social amplification budgets.
Based on research from DCI, LittleBird, and RivalIQ these are the top 25 American mayors based on Twitter aptitude.
Deciphering the “mommy mind” when it comes to marketing efforts is complicated. Here are some data-driven ways to market to moms without condescending.
What’s on the horizon for influencer marketing? New data from 2015 reveals its growing influence on the marketing world.
A new study reveals just how rapidly sponsored social is growing, and how it’s matched traditional display advertising in effectiveness.
60 percent of marketers have delayed going to the bathroom to meet a work deadline. Is working hard—maybe too hard—just part of what it means to be a marketer now?
Just 15 percent of social media marketers are using Slideshare. Here’s why 85 percent of them are missing out on a big opportunity.
Interest in Twitter among social media marketers remains high. But increase in paid Twitter advertising is much lower. New research shows why it’s hard to advertise on Twitter.
Finally, video is getting HOT among social media marketers. 66% of social media marketers plan to increase their Youtube marketing in the near future, according to the 2015 Social Media Marketing Industry Report, released by Social Media Examiner. 66% of social media marketers plan to increase their Youtube marketing in the near future (highlight to […]
Hungry for data? This post rounds up some of the best recent studies and data visualizations from the world of influencer marketing.