New survey results show that video marketing in B2B organizations is growing. While obstacles within these organizations exist, companies are realizing potential return on investment is significant if they can overcome initial hurdles in building a storytelling culture.
In partnership with PR News, Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Here are three interesting highlights from the study, which expose exactly how PR pros are using social media.
For businesses marketing to social media users, the dilemma of how to optimize your marketing investment, content, and business impact on social media is important. Find out where you should focus your efforts and why.