How Jackson Hewitt Dominated Social Customer Service

Eric Haftel

Eric Haftel, Social Media Marketing Manager at Jackson Hewitt Tax Service, joins the Social Pros Podcast this week to discuss customer expectations surrounding the immediacy of social media and the importance of an internal communication system between social media and other customer support teams.

Social Media Strategy

Newspapers Fail When They Don’t Contain News

Newspapers Fail When They Don't Contain News

Hey, here’s an idea. What if newspapers actually contained real news? Recently, I grabbed the USA Today as I often do while on the road (in this case, in Nashville Tennessee for the Marketing United conference) I get most of my news online (as you probably do as well). But I still read a newspaper every […]

Will Chinese Social Media Take Over in America

Blake Cahill

Blake Cahill, Global Head of Digital and Social Marketing at Philips, joins the Social Pros Podcast this week to discuss the different challenges of marketing across B2B, B2C, and B2G, as well as the differences in consumer behavior and social media engagement around the world.

Is Twitter the Key to Modern Customer Service

Is Twitter the Key to Modern Customer Service

Is Twitter trying to be the most important customer service channel? Twitter has announced the rollout of the long-rumored feature of being able to send people private messages via its direct messages capability, without them following one another. As you probably know, historically in order to send somebody a direct message in private on Twitter […]

How Verizon Uses Social for Marketing Research

Mason Nelder

Mason Nelder, Director of Consumer Insights at Verizon, joins the Social Pros Podcast this week to discuss the incredible advantages, the challenges, and the long-term company-wide transformations made possible through the customer insights gained from social media.

Why Banning Periscope is Stupid

Why Banning Periscope is Stupid - teaser

We’ve had the first bans on Periscope (and Meerkat), the live-streaming apps. Now how are we going to enforce it? Curiously, the National Hockey League has banned live streaming in its arenas. You cannot use Meerkat or Periscope to broadcast National Hockey League playoff games. And to me, it’s incredibly stupid, for two reasons: First, […]

Why Twitter is Trying to Turn Itself Into Facebook

Joel Comm - Why Twitter is Trying to Turn Itself Into Facebook

Joel Comm, co-author of “twitter power 3.0″ and CEO of Joel Comm, Inc., joins the Social Pros Podcast this week to discuss Twitter’s move toward a Facebook user experience, its need for a higher character limit, and its future as a stand-alone service.

Social Media Strategy

Embrace Mistakes to Become a Better Social Media Pro

April’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. Between them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts. Their responsibilities span from leading a social media team of over 150 to designing yo-yos. They each have a piece of advice for us: embrace mistakes, set goals, listen, and interact.