It used to be that the television only sat in your living room. Chances are that it still does. The difference now is that you no longer just have a television because you also probably own a smartphone, laptop, tablet computer, desktop computer, and an MP3 player. Since you own all of these devices, there [...]
The 3 Rock Solid Questions To Guide 2013 Social Media Success
There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail. So much has been written about the mechanics of social [...]
25 Inspired Marketing Predictions for 2013
As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. With a series of mergers and acquisitions, changes in privacy rules, and dozens of new tools emerging daily, not to [...]
How Mobile, Content, Influence and Culture are Changing Marketing Forever {free ebook}
Has there ever been a more visceral, complex time to be a marketer? The rules (such as they are) are changing constantly, and new technology and rapid shifts in consumer behavior are giving best practices the shelf life of a ripe banana. It’s an era of exploration and experimentation that favors the nimble marketer. To [...]
Is Your Social Network a Puppy or a Dog?
There’s nothing better than getting a new puppy. He’s so exciting and vibrant and interesting and funny. It’s fun to think about what he’ll be like when he grows up. Everywhere you go people ask you about him, and look at him, and want to hold him. And then the puppy does grow up. And you have to [...]
Why Reputation Management Should Be Your Top Marketing Priority
You’ve spent years building your business. You’ve invested time, sweat, and tears. You’ve missed dance recitals and soccer games as you’ve toiled to create it. You finally feel as though you can relax… until the day when the phone calls stop, the new customers vanish, and you can’t understand why. You’re still providing excellent service [...]
Are You a Marketing Cheater? The Continued Gamification of Attention
We are addicted to shortcuts. Regardless of the structure and rules of the contest at hand, some among us will stretch the boundaries seeking an edge over our opponent. Perhaps this is just human nature, or maybe it’s more prevalent in America where we cherish our opportunity to have a strong role in our personal [...]
4 Ways to Thump Your Competition with Better Facebook Analysis
Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. For example, People Talking About This is the [...]
6 Mistakes Your Clients Are Probably Making in Social Media
As a marketing professional, it’s easy to become too close to the details of what you’re working on and lose sight of the forest in favor of the trees. Social media is no different – especially for an agency. Whether you handle a clients’ day-to-day social media or not, it is your responsibility to occasionally audit your clients’ social presence to [...]
10 Content Marketing Must-Do’s for Brands
Marketing is a fun place to be these days, isn’t it? New tools and new technologies and new platforms are giving businesses interesting opportunities to connect with customers in inherently more meaningful ways. Of course, that’s put new pressure on marketers and layered new requirements onto Marketing. Our newly social Web is requiring brands to [...]
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