Social Media Measurement, Social Media Tools, Facebook, Social Media Measurement, Social Media Metrics

How to Track Facebook Success Or Failure with Real-Time Stats

Right This Minute PageLever Now

There’s been lots of gnashing of teeth and wringing of hands and pounding of keyboards about Facebook’s Edgrerank lately. “How dare they!” pontificate the social pure bloods. “We put forth the effort to get fans to ‘like’ our page, and now we have to PAY Facebook to reach them? It’s an outrage!” It’s not. Facebook […]

Social Media Tools, Facebook

How to Know When to Promote a Facebook Post

When do you promote a facebook post

Social media has never been inexpensive, just different expensive. But now, the last vestiges of false assumptions about the true cost of social marketing are being wiped away. Facebook’s changes to EdgeRank essentially require that Pages pay a fee to reach more than 15 out of every 100 of their fans. How long until Twitter follows? […]

Social Media Tools

WEBININE: All About Reddit

In this webinine, or short form webinar lasting around nine minutes, we explore Reddit, a social news sharing site with a loyal community and growing following. Topics discussed include:

Brief history of Reddit
Reddit demographics
Subreddits (or categories)
Upvotes & Karma
Reddit User Pages
Common Acronyms within the Community
Ask Me Anything Sessions
Reddit Content Submission Tips
Reddit Advertising

Social Media Tools, Social Media Software

4 Reasons Google Bought Wildfire

4 Reasons Google Bought Wildfire

Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! Wildfire, a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. (Happy […]

Social Media Tools, Facebook

Social Subscribe – Why Facebook Likes Do Matter


One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious claims about the monetary value […]

Social Media Tools, Pinterest

Why Stronger Visuals Help You Sell More Stuff


Dial Corporation this week announced a new campaign that integrates its long-standing Facebook Page with its new-ish Pinterest page, giving its Facebook community a challenge to create cause-related boards on Pinterest. The top organizations featured on those user-generated boards will compete to win a $5,000 prize. This isn’t an entirely new type of campaign, of […]

Social Media Tools

Don’t Be a Social Media Guinea Pig


When it comes to social media, there are few sure bets. One thing’s certain, however: people go nuts for new stuff. Show someone the latest gizmo, doodad, or whatchamacallit dubbed the “Next Big Thing,” and it will be very difficult for him or her to resist the urge to jump aboard. There’s something a little crazy, however, […]

Social Media Tools, Social Media Software

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

5 Categories of Social Media Software

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion.

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus.

There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. I’ll clarify the categories below…