Bring In the Reinforcements!
Sometimes the hardest part of content marketing is managing the staffing needs. One moment you have a huge list of content to create for a new product launch and not nearly enough marketers to manage it all. Then when it’s over, and you’ve built a team to capacity, you have a department full of content marketers twiddling their thumbs until the next major launch.
Another tricky realm is the generalist versus the specialist. For complex products, a specialist on the team can be worth their weight in gold when it comes to detailed collateral for an educated audience. At the same time, a generalist is a handy jack-of-all-trades to have around for surface-level materials and diverse strategy execution. But what if you only have the budget for one?
For these types of problems and more, employing a freelance content marketer can be the answer. A professional freelancer can support your full-time staff during crunch time or augment your campaigns, filling in whatever knowledge gaps that may exist on your team.
As a seasoned freelance content marketing writer and strategist, Jennifer shares the benefits of contracting a freelancer, how to find the right fit for your team, and how to set your freelancer up for success.
In This Episode
- How employing a freelance content writer leads to valuable external insight into your product
- Why quickly curating well-rounded, varied content means tapping into the wide-ranging expertise of a veteran freelancer
- How marketing’s seasonal workflow leads to a staffing puzzle that freelancers can solve
- Why goals are more important than deliverables when it comes to bringing on a freelancer for strategy work
Quotes From This Episode
“I see the world from a larger perspective than you do working within the four walls focused on a very specific product.” —@ByJenGregory
“Nothing is in a silo anymore. Everything affects everything else.” —@ByJenGregory (highlight to tweet)
“You want to make sure you are a fit for their team as well.” —@ByJenGregory
“You can’t write about one topic without blending into another.” —@ByJenGregory (highlight to tweet)
“When you’re looking to hire somebody you want to be looking for the professional freelancer.” —@ByJenGregory
Content Pros Lightning Round
Are you a dog or a cat person? Dogs
Space you go to for the latest on content? My professional network and reading the latest news sites for technology.
Favorite TV show? M.A.S.H.
Prefer writing for a niche or mass audience? Niche audience
Wearable device on your holiday list? Fitbit