Hosted By
About Jay Today TV:
Welcome to Jay Today, 3-minute lessons and commentary on business, social media, and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations, and inspiration. Jay Today is the show for you.
How does Jay Today get produced? Here’s exactly how we do it, step-by-step.
Which is more popular among high school seniors, Facebook, Instagram, or Snapchat?
The most popular social media applications among high school students? It might surprise you.
Niche is a college and high school rankings and review site. I’m actually using it from time to time with my daughter, who’s starting to look at colleges. They published research recently where they surveyed 10,000 high school seniors about their mobile and social media preferences. The results are really quite staggering.
The number one most popular application amongst high school students that they use every day:
Facebook, 61%
This concept that we’ve talked about a lot in social media that kids don’t use Facebook is untrue. Now, the research shows that many of them are using Facebook Messenger now instead of Facebook per se, but still Facebook isn’t gone from the teen landscape.
However, the other interesting finding is that tied for first place is Instagram, also being used by 61% of high school seniors every single day.
Of course, Facebook owns Instagram, so that was a pretty smart move.
Facebook and Instagram are the number one most used applications amongst high school seniors.
Fascinatingly enough, and I certainly have seen this in my own home with a high school student, is that the popularity of Instagram as a place that you visit every day has increased by some 32% since 2014.
Instagram usage by high school seniors increased 32% in the past year.
But here is the part that I think is actually the most interesting. 61% use Facebook every day, and 61% use Instagram every day. Sixty percent use Snapchat every day.
But among students who use a particular application multiple times per day, number one is not Facebook. It’s not YouTube. It’s not Instagram. It’s not Twitter. It’s Snapchat.
Fifty-three percent of all high school seniors use Snapchat multiple times per day!
So, is Snapchat for everybody? Perhaps not. But if your audience skews younger, you very much need to be paying attention to this research and to the Snapchat opportunity.
Sprout Social Shoutout
This week’s Sprout Social Shoutout is for my friend Pam Slim. Pam is a terrific life coach, author, speaker, mentor, entrepreneur. She is fantastic, one of my favorite people in the whole world actually. She is just a good person in every way. You should be following her in social media.
This video is f
rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday is available on Youtube, iTunes (as a video podcast, and now as an audio podcast too), and at JayToday.tv. 
The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service – check out their easy new video templates!).
Other Jay Today Episodes This Week:
Join the Social Pros LinkedIn Community
Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.
