It’s All About Now, Now, Now
Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing?
An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture. He currently travels the world acting as an adviser to emerging transformative companies and speaking at conferences, expos, meetings, and just about anywhere with a podium.
David’s marketing insights helped transform one of his books into a staple of the marketing canon. Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition. David shares some of the largest updates to this legendary book including current social media trends, the convergence of marketing/PR and sales, and the dangers of influencer marketing.
In This Episode
- How unguarded, collaborative networking with peers in your industry can lead to success for your own business
- Why the shift in PR and marketing timelines means an opportunity to cut out the media middleman and reach your audience directly
- How over-zealous influencer marketing can actually alienate your audience
- Why authentic employee advocacy is an important part of any company’s social media plan
- How newsjacking can lead to more sales and a growing business
Quotes From This Episode
“More and more marketing and public relations is really becoming a convergence with sales.” —@dmscott
“It’s about instant, right now, this second, and that’s a huge, huge, huge change.” —@dmscott (highlight to tweet)
“What’s more important is to make sure that you’re managing the buying process and managing the journey that each buyer goes through.” —@dmscott (highlight to tweet)
“You don’t have to exclusively go through the media to get your information out there.” —@dmscott
“If your employees aren’t your biggest advocates, you’ve got a problem that’s much larger than social media.” —@jaybaer (highlight to tweet)
“Something that’s got an educational or informational or even entertainment value to it… can be interesting.” —@dmscott
- David Meerman Scott on Twitter: @dmscott
- David’s book, “The New Rules of Marketing & PR, 5th Edition”
- Little Bird
- David’s book “Marketing the Moon,” co-authored with Rich Jurek, forward by Gene Cernan
- David’s book “Marketing Lessons From the Grateful Dead,” co-authored with Brian Halligan, CEO of HubSpot
- Jay’s new book, “Hug Your Haters”
- “Marketing Lessons from Miley Cyrus on #SNL40”
- “Manipurated,” by Daniel Lemin
See you next week!