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Why a Waiter Should Be Your Next Content Pro

Authors: Jess Clair Byrd
Posted Under: The Content Experience Show
Content Experience Show Logo
Hosted By
Jess

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Clair Byrd, Director of Competitive Marketing at Twilio, joins the Content Pros Podcast to discuss the importance of design and audience lifestyle in crafting the perfect content vehicle.

Let Them Decide

Launching and managing a blog is pretty standard practice for most content marketers. You write and curate the content, maintaining a strong degree of control over the final product. For Clair, she has thrown the conventional process out the window and follows a completely different (and possibly terrifying) strategy.
Instead of curating content, she prefers to leave the content and direction up to the readers. Yes, that’s right.
Not only do the articles come from the audience, but they also determine all of the blog’s topics and themes through their submissions. The result is a beautiful blog that perfectly reflects the needs and interests of its ample audience. Unsurprisingly, this has led to an enormous and ever-growing list of readers/writers.
To ensure the success of this content strategy, Clair has found the best content pros do not necessarily come from marketing firms or conferences. Instead, she has found the best content marketers arise out of the hospitality industry. Their finely-honed customer service skills are a welcome, and necessary, addition to any content marketing team.

In This Episode

  • Why having a blog that people want to contribute to means making it beautiful and open
  • How the life and communication style of your audience feeds into your content design
  • Why launching a successful contributed-content program means a concentrated effort on submission recruitment
  • How a collaborative, cross-functional, in-house design team leads to intuitive, readable, engageable content
  • Why staffing a team of content pros means looking for customer service pros

 

Quotes From This Episode

“The market was flooded with content about how to do design better and a whole bunch of topics that were super tactical, but no one would talk about design leadership and culture, including major media.” —@theclairbyrd
“To design a blog that was beautiful and people felt proud of being on, to make them look really great, that was our number one job.” —@theclairbyrd
“No one is going to actually write about something that we want them to write about. We will empower them to write about the topics that they care about.” —@theclairbyrd
“We spend a lot of time with our writers to really give them a deliverable or a final piece that they’re really proud of.” —@theclairbyrd
“Many people who set up a contributed program set it up, tell the world that they’re taking contribution, and then suddenly, the pieces will just roll in. That is absolutely not the case.” —@theclairbyrd
“The hypothesis was simply to build the best solution for our audience.” —@theclairbyrd
“The best experiences come from a confluence of different skills.” —@theclairbyrd
“If you’re building a community driven or an authentic storytelling program about the people who are actually changing your industry and using your products as a platform to do that, you have to be service-minded.” —@theclairbyrd
“The person who has the hustle and the grittiness to really get it done and just the commitment to their new craft, that’s what I want to see from someone.” —@theclairbyrd

Resources

 

Content Pros Lightning Round

What’s your go-to: wine, beer, or liquor? I’m a pretty equal opportunity drinker. But when given a choice, I’m probably a cocktail kind of person or sparkling wine.
What’s your favorite cuisine to cook? I am a big pizza fan and taking things that I ate as a kid and reimagining them.
What does it mean to be a “horse archer”? That means that I run at high speeds on horseback with a bow and arrow, shooting arrows at things.
When you’re not reading, writing, creating your own content, whose content is your go to? I’m definitely a big New York Times and BBC reader. Also, I gotta say that the InVision blog is still pretty great.

Transcript

Randy: Welcome to another episode of Content Pros. In fact, a new season of Content Pros. This is the brand new season, and if you listened to the last episode of Content Pros, you met my new co-host. I’m Randy Frisch from Uberflip. I’ve been with you now for three seasons, looking forward to the fourth season of Content Pros here with Tyler Lessard, who’s joining us as always now from Vidyard. Tyler, great to have you here and we’re really excited to kick off this season together, talking all about content with a lot of great content pros, as we call the podcast. These are content leaders, and organizations, and influencers in the content marketing space who are helping us understand what’s trending on a week-to-week basis. Tyler, do you want to welcome in our first guest of the season here?
Tyler: Hey yeah. Welcome, everybody. Randy, thanks for having me again. I’m super excited to be on this season and super excited to kick it off with Clair Byrd. Clair is, I think, a very interesting content marketer. I’ll let her share a little bit more about her background and how she came to be in the world of content and broader marketing, but I think it’s a great story that may ring true for many of us and how we’re thinking about the future of the kinds of people that we hire and the experiences that we look for when people are thinking about what makes great content. I first met Clair when I had learned about a full feature length film she had a big hand in producing at a small B2B tech company, which is something we’ll peel back on later. With that, why don’t I turn it over to Clair to do a quick introduction of yourself? Welcome, Clair.
Clair: Thanks so much for having me, you guys. I’m Clair, I am very happy to be here, and I am currently working at a technology company called Twilio. Twilio lets humans talk to human through communications inside of their applications much easier than you can today. I’ve joined to build some kind of new content programs for them.
Tyler: Terrific. Why don’t I kick off with one area that I love to dive into with the audience here? That’s around not your current employer, Twilio, which I understand you’re about six weeks in now at time of this podcast, but you came from a great company called InVision in the design space. One of the reasons, again, that I was excited to have you on this was InVision’s blog, which is actually something that I followed for quite a bit and the folks on my own design team followed, the InVision blog was recognized by numerous folks, Forbes, Hubspot, and others, as a top blog in the industry for a number of years. I can see a lot of reasons why, but I’d love to hear your perspective as somebody who was really instrumental in building out what I think was a great content strategy and a great approach there to how you looked at building that with InVision and looking back, what did you do that made it so successful as a part of the company?
Clair: Sure, I’m happy to talk on that topic. It’s actually one of my favorites and I can’t claim success individually here. I have to give a shout out to the rest of the InVision content team for being instrumental in building what we built together. I think that what differentiates the InVision blog from many other industry blogs is the actual approach before or the design of what we wanted to build before we actually started doing any work on the blog. The goal was to create a differentiated content experience. The market was flooded with content about how to do design better and six ways to make your sketch files more well organized and a whole bunch of other topics that were super tactical, but no one would talk about design leadership and culture, including major media. We just struggled and kept throwing all of these amazing ideas up against the wall and just being told no over and over and over again.
So we decided to do it ourself. We saw an opportunity to step completely away from our competition and have a completely different conversation with the marketplace. That’s what we wanted to do and we didn’t want to do that alone because the evolution of design as a practice is a thing that flourishes from the people who are actually the end users. So we wanted to represent them and we wanted to represent the evolution of the industry at any given moment in time. So the entire vision was to present a cross-section of what was happening in the design industry, what was trending, what was interesting to people at any given point in time and have it be represented by the people who are actually doing it.
95% or better of the InVision blog content is all contributed by people from the community who have novel ideas or opinions about how they want to see the design industry change, and how they build their design teams, how they instill design culture into their organization, how they approach design thinking with people who are not design literate, and a whole host of other topics that no one really wanted to talk about but now it’s a super hot topic in the industry. I feel that the InVision blog was very instrumental in seeing that change happen.
Tyler: Okay. So Clair, one of the things that I find most interesting in that is that almost all of the content of your blog is coming from external sources, which I think is amazing. It brings a real outside in approach to the content, which I think is important, but something I know that I’ve always struggled with is how do you make that work? How do you get people involved, how do you get the right content, and how do you make sure that you’re not having to sift through 100 blogs just to find one good piece of content for your site? Any tips on how you made that happen that others can learn from?
Clair: Absolutely. I’d love to unpack this methodology for you, but first I gotta brag a little bit. It’s not just a blog content, it’s actually all of InVision’s content is about 95% contributed, including webinars, e-courses, UI kits, the whole shebang. Actually, this methodology applies to all of that, so you can do the same thing with more than just a blog program. That’s why I wanted to brag a little bit.
There are a couple things that when we were building this program we wanted to shift. I’d been involved in trying to build contributed programs for a long time and I always saw a lot of problems. I tried to go in with the mindset of just taking those problems off the table. One, you have to make people look really sexy. That was job number one, was to design a blog that was beautiful and people felt proud of being on. Beyond anything else, that was our job number one, make them look really great.
Number two, let them write about what they want to write about. So many contributed programs that I’ve been a part of have so many strict editorial guidelines and rules and they actually prescribe topics to you. That’s not how we approach this at all. We were like, “That’s nonsense. No one is going to actually write about something that we want them to write about. We will empower them to write about the topics that they care about.” Instead of having an editorial line, we put together a framework where we’re like, “If your topic falls within design skills and methodology, design culture, and design leadership, we will publish it.” We would happily contradict that point of view the next week. We didn’t feel like there needed to be any sense of stream of consciousness around what we were trying to do because we really wanted to represent a healthy cross-section of the design community. We empowered people to write about what they wanted to.
The third thing was that we staffed differently than a normal content marketing team. We actually have people who will sit in a Google document and co-write with an author to make them feel better about the direction that their piece is taking and actually give them a really great engagement layer with a real human that makes it feel more like a partnership and less like they’re doing us a favor. We spend a lot of time with our writers to really give them a deliverable or a final piece that they’re really proud of. That’s a core tenant of the InVision marketing program, is make great stuff. Don’t be gross, that’s another one.
The last thing is that we did a lot of outbound work. This is not an easy thing. I feel like many people who set up a contributed program set it up, tell the world that they’re taking contribution, and then suddenly, the pieces will just roll in. That is absolutely not the case. We spent months and months and months going outbound, searching the internet high and low for writers who we thought were really great with something interesting to talk about and gave them the opportunity to contribute to the blog, but also told them that they would be getting a custom catered unique experience with a beautiful final deliverable that we would do the absolute best that we could to get as many eyeballs on as possible.
We also even started engaging syndicates so that when a fast company would pick up a blog post from the InVision blog, they got the byline. We didn’t care if we got the byline. We just wanted the links in the post, to be completely honest. We wanted to expand the breadth, expand the footprint of our content and we didn’t really care if we got the credit ’cause it wasn’t ours to take. It was that person’s credit to take and we were just basically riding on their coattails and providing them a hype machine in which to share their ideas with the community that they really cared about.
Tyler: Amazing. I’m taking some notes here myself. I love that approach for so many reasons. It becomes so much more authentic and so much more interesting. Well done on that, that’s really great.
Clair: Thank you.
Randy: Yeah Clair. I think that’s so cool. It’s funny, one of the beauties of Content Pros is it’s actually part of the Convince & Convert network. So people who read the content on Convince & Convert … I know they’re actually in the midst of doing a very similar thing. I believe it’s gonna be coming out soon, called Convince & Convert Corps, which is going to be an opportunity for a whole bunch of self-selected content leaders to contribute posts to a very specific blog experience. I love that idea of essentially creating a destination for all these experts. Kudos to you for having that approach and being willing to share the platform in that way.
I want to dig in though. There were so many layers, it was like an onion of layers, and I can dig in on that answer, but I’m gonna start at the core one, the first one that you had, which was a beautiful place for content to live I think is the way you put it. Some people, when I ask them this, they’re uncomfortable but I feel, given what InVision is being all about design, that was naturally very important to the core values of what InVision is. Maybe what you can do is help us dissect. People can go to blog.invision.com as you’re listening to this podcast. Walk us down how you thought about the design of a post as a template ’cause it’s very clean. It’s very easy to read, which I love. Can you walk us through how that came together?
Clair: Sure. I have to give props to the amazing design team at InVision. Everything that is on any InVision property is designed in house, which I think is different and I think that that actually helps with the deep understanding of the values of the company to create this really consistent thoughtful brand experience that expresses the company’s values. Plus one to doing things in house. From the perspective of approaching the blog, we were speaking to designers. We just took a design thinking approach. Designers, how do they want to read? What is the problem that we’re trying to solve?
We’re trying to communicate to designers something that they don’t know how to do yet around design leadership. What is the best format in which to do that? We ended up landing on this incredibly clean, no ads, no side bars, readable mobile-optimized experience because we knew that these designers are probably on the bus and they’re reading something or they’re on their commute. They’re probably not sitting at their desk at work. We did actually make sure that we backed this up with true facts about how people engage with our content, but the hypothesis was simply build the best solution for our audience. We cannot stress the importance of good web strategy and readability and accessibility with regard to web best practices. I would highly recommend all content people get comfortable and literate with what it is to design for the web. This is a really important thing, especially if your audience is technical. However, even still, a readable experience is going to do nothing but benefit you.
Randy: I couldn’t agree more. Tyler, I’m interested for the three of us, how many of us do not have a designer involved in almost any marketing campaign that goes? I’m interested, quickly around the table, I think that graphic designers essentially are playing almost a quarterback role very often.
Tyler: Yeah, I agree. On our team, one of the things that I love, we’ve got a relatively small team but we have in house design, in house content, and in house video.
Clair: Good for you.
Tyler: Every project is a collaboration of those folks. What’s even more important that I’ve learned coming into it, I’ve kind of missed this, is that they’re all involved in so many of these projects from day one. They’re not being brought in after the fact. The content writer doesn’t figure out, “Here’s what we want to say. Okay designer, come on in and let’s figure out how to lay it out.” It’s always collaborative amongst those folks so that the end product is optimized for the experience, not for the content. That’s something that I’ve learned in my last couple of years here and really started to appreciate it. Having an in house team enables you to do that, which is great.
Clair: That’s amazing.
Randy: At Twilio, I imagine that it’s a much larger marketing team than you maybe had at InVision. Assuming I’m right, and I understand your role there is more to oversee competitive marketing, how is that design resource allocated in a larger marketing work? Is it a shared resource, does every department have their own? How do you achieve that consistency six weeks in?
Clair: It is definitely different here than it is at InVision. I shouldn’t probably say this out loud, but I’m going to. I’m on the warpath a little bit to bring some of the deeply collaborative cross-functional nature of the teams I built at InVision to Twilio, at least with my own team as I build it out. In my opinion, the best experiences come from a confluence of different skills. I will build teams that are cross-functional here. The status quo today is that we have a brand experience team with an excellent set of designers on it and they are a shared resource for us, the marketing team, that translates the needs from the marketing team into the final products that we actually produce.
Tyler: So while we’re on the topic of shared resources and this broader experience, let me shift gears into the video side. I apologize. I’m gonna take you back in time to the InVision days again, but one of the things that got me really excited to connect with you originally, Clair, was what I had seen your team had done, and I imagined this was a collaborative effort, to produce a film called Design Disrupters. From what I understand and from what I’ve read, this was probably a very daring and bold initiative as a content team. It’s one thing to create a big micro site with a great visual experience, but to actually go out and try to produce a film as a B2B brand, I’m sure it took a lot of … I won’t say it, but it sure was a big challenge. Maybe can we switch gears into that one? Just share with the audience what you did there, and what your experience was, and a couple of lessons learned from that project.
Clair: Sure. Big lesson learned, video is not easy. The Design Disrupters project was literally my first project walking in the door. It took 18 months from start to finish to produce and design all the branding assets around it and then to really sit to market. The idea was actually like a kernel that our CEO had stumbled upon while he was talking to some really excellent design influencers in the space. They were having a really interesting robust conversation and he just said, “I wish I could just record this and put it on the internet for everybody to have.” From that tiny little idea, this idea to build a brand around and a film about the digital design process and how it’s changing the landscape in business was born.
It also, for us, was an opportunity to step away from our competition. I will say that probably a bunch of times because that’s what I think is the most powerful thing that you can do as a content organization. No one either couldn’t see the value in, or was not brave enough, or could not convince their executives to actually create a documentary about design. There have been a bunch that were done independently, like Helvetica is a classic, what is the meaning of Helvetica as a typeface and why is it so ubiquitous? But no one had done anything about digital design, about the products that were changing the way that people interacted with people, with the people in their lives, with products in their lives, with literally how they live their life, and also the people behind that change.
What we wanted to do was create this really incredible source of truth for designers that was not an advertorial for InVision but was a vision piece on what we wanted the world to be eventually, how we wanted designers to be treated in their organizations, to surface the value of them in their organizations, and also show people who are not necessarily design-focused today why they should be and how they could access that superpower within their own organizations. Design Disrupters was the result of that.
Tyler: It’s an interesting story and I think that the one thing I want to just pull on there, which seems to be a theme in what you’ve done from a content perspective and seems to be this really genuine passion for thought leadership, but I hate to use that term because it comes with so much baggage, but it’s really genuine authentic stories from the community, which obviously were pulled into this film, which also seems to be the underpinning of your content strategy and your blog, which I think is something that more and more … I think we all understand the importance of that, but it’s so much more difficult to really do and live up to. I think it really requires a commitment organizationally to do that and the right kinds of leaders and people.
On that note, let me ask you about the kinds of people, the kinds of backgrounds that you’re seeing to be important in modern marketing teams, and in content teams, and in competitive marketing teams, and all the other areas that you’re looking at. We talked about the importance of design, but you yourself don’t come from a traditional marketing background. I’m hiring more and more people who come from non-traditional marketing backgrounds to bring different perspectives. I don’t know if you have thoughts on that. What do you think people should be looking for and the kinds of people they’re bringing into their content teams to help usher in this new wave?
Clair: That is a great question. I definitely have a bias towards people without traditional marketing backgrounds, which I should not say out loud, but that is true. I can’t deny it. I don’t have one myself. I come from the land of food and beverage. I ran the back house and kitchens before I moved to the Bay area and my journey into the land of technology marketing is 100% driven by food and beverage. My first opportunity was with a beverage startup and it’s been an excellent experience since then.
I’m biased towards hiring people with hospitality backgrounds and there’s actually a reason for this. It’s not just because I’m one myself. It’s because people with hospitality backgrounds come from a place from enjoying service and being service-minded. If you’re building a community driven or an authentic storytelling program about the people who are actually changing your industry and using your products as a platform to do that, you have to be service-minded. You have to be willing to let them tell their own story instead of yours, and you also have to willing to enable them as much as possible to get that done. So I’m biased towards people who have hospitality backgrounds who have made a transition into content, or some kind of marketing, or even journalism. Journalism, also great hires. Hire journalists. They will always get to the truth. I’m a big fan of hiring people with hiring hospitality backgrounds and also ex-journalists.
Tyler: I think in that spirit of people with a great degree of empathy, and compassion, and service-oriented, I think we might think about hiring some therapists into our content marketing team. That could work as well. What do you think, Randy?
Randy: I love it. It’s funny. Every year at Uberflip we do a conference and we do it in Toronto. It’s happening again this summer around August 22nd and 23rd. Last year when we did it, obviously we had a lot of marketers who came out and real thought leaders, but there was a lot of people, to your point, coming from different industries who I think are just curious to get into this fad of content marketing. Fad is probably the wrong word. I think it’s now here to stay. I’ve seen the same, Tyler, even when I’ve come to your event. The video events that you do around Vidyard, you’re starting to see people who, I think, are realizing that these are going to be long-term career opportunities and that it’s an opportunity to make that transition.
Clair, maybe just building off all of this, what are some of the best ways that you’ve seen those people position themselves for the transition? A lot of people listening to this podcast may be saying, “I want to get into this space,” but sometimes it’s hard for the three of us, perhaps as a marketing leader to say, “Okay, I’m gonna take a risk with this person.” So what is it that you’re looking for in people to say, “Okay, this is the person who can make that transition?”
Clair: That’s a great question actually because I approached my own career transition with this in mind. I think that the people who I tend to be willing to take risks on are people who have put the work in without guarantee that there was going to be payoff. If I have a resume from a chef but they have a great portfolio online that they didn’t necessarily get paid to do or they were not necessarily incentivized by anything except their own desire to do the thing that they really want to do, that’s someone who I will take a risk on. That person who has the hustle and the grittiness to really get it done and just the commitment to their new craft, that’s what I want to see from someone.
Also, I want to see someone who is designing their career. I don’t want to just see someone who is not trying to take a mentorship, or expand their professional network, or learn more things, or be in classes about emerging content trends. I want to see people who are making proactive steps in an intentional way to get to where they want to be. If I see both of those things, then I will 100% hire that person.
Randy: I love that. To me, we’re talking about content so content can be writing, content can be a video. To me, it’s the people who go beyond the traditional resume. Your resume shows what you’ve done. Your cover letter, or a video story about yourself, those are the things that talk about where you want to go.
Clair: And also what you can do, I think, is the big thing for me. Resumes, that’s a very great way to put it, they show what you’ve done but they don’t show me what you can do for me in the future. Really, that’s what I want to see.
Randy: I couldn’t agree more. At the end of every podcast here, what we try to do is get to know you a little bit more. We’ve got a few minutes left here and I’ve got a few things that I think people are gonna want to get to know you on. I’m gonna pick up on some of the things you’ve already even told us. One was food and beverage is the original background. Let’s start with beverage. We always have to start with a beverage, right? Are you more of a wine person, more of a beer person, or more some sort of hard liquor? What’s your go to?
Clair: I’m not gonna lie to you guys, I’m pretty equal opportunity, but when given a choice, I’m probably a cocktail kind of person or a sparkling wine.
Randy: There was some suspense there. I was holding on.
Clair: I was thinking about it.
Randy: That’s all right.
Clair: I do enjoy cocktails quite a bit. I think that the artisanship there is really interesting. Anybody can pour a glass of wine, but not everybody can make a really incredible cocktail. Then I’m also a big bubbly girl. I like sparkling everything.
Randy: Nice. Then for the main course, what’s your favorite cuisine? Favorite cuisine to go to would be …
Clair: Completely impossible question.
Randy: Completely impossible.
Clair: Completely impossible question.
Tyler: Let me ask you in a different way, Clair. What’s your favorite cuisine to cook?
Randy: Ah.
Clair: Ooh, that’s a better question. I’m pretty great at pizza. I am a big pizza fan. I worked in a really lovely pizza restaurant in San Francisco that does Italian style thin crust, artisanal pizza. I’m definitely a big fan of that. Then I also have a trash palate, I call it, which means I’m midwestern. I grew up eating a whole bunch of nonsense. I like to take things that I ate as a kid and reimagine them. I don’t know if we have time for an example, but I could give you one if you wanted.
Randy: Yeah, shoot. Give us a quick one.
Clair: Sure. My grandmother used to make me hot chocolate pudding with buttered toast on Saturday mornings for breakfast and we’d watch Bob Ross together. It’s a really important part of my childhood and so right now, I’m working on this concept to take that hot chocolate pudding and buttered toast experience and turn it into something a little bit better and less disgusting. I’ve re-imagined it as a chocolate pot de crème with toasted brioche croutons and a hot chocolate pour over.
Randy: Oh wow. You’re legit. I’m intimidated.
Tyler: I’m hungry.
Randy: Our treat to be invited, very cool. Okay so another one I gotta ask before we run out of time is you had mentioned being a horse archer.
Clair: Yes.
Randy: Can you tell us a little bit about what that means?
Clair: I am a horse archer. That means that I run at high speeds on horseback with a bow and arrow, shooting arrows at things. It’s actually an international-
Randy: Robin Hood style or is this like …
Clair: I use a recurve bow, so I guess that’s kind of Robin Hood style. It’s an international sport, but it’s generally Asian archery style, Mongolian and Korean styles of archery. I’m not good enough to compete yet, but I will eventually probably compete in a horse archery tournament somewhere in the world.
Randy: Awesome. Last one, pulling it a little bit more back into work. When you’re not reading, writing, creating your own content, whose content is your go to? Where do you get your fix of something on a daily or weekly basis?
Clair: Great question. I have been reading The New York Times quite a bit recently and I’ve been trying to be more involved in actual real live journalism as opposed to just stealing journalists for my own ends. Definitely a big New York Times BBC reader. Also, I gotta say that the InVision blog is still pretty great. I’m definitely design biased and I’m interested in staying abreast of what’s going on in design industry. So I do still read the InVision blog quite a bit.
Randy: That’s awesome. Sounds like it was a real passion project and definitely shows in terms of the output. Clair, it’s been awesome having you on the podcast. Great way for us to kick off this season of Content Pros. To remind everyone listening, Content Pros is just one of the podcasts that the Convince & Convert family of podcasts include, so we encourage you to check out some of the other ones like Business of Story, Social Pros, Influence Pros, and others. They can all be found at convinceandconvert.com. You can also learn more about Uberflip at uberflip.com and Vidyard at vidyard.com. Of course, if you want to find more of these episodes, you can go to contentprospodcast.com. As well, we’re found on Stitcher, on iTunes, on Google Play. Anywhere you can find us, you can leave a review, let us know what you like, let us know what could be better so we can create better content for you on a daily basis. Until next time, thanks so much for joining. On behalf of Tyler and Clair, I’m Randy, take care.

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