Facebook has changed their algorithm AGAIN, this time to value time spent on posts. Video is the key to this rubric, says Jay Baer in this episode of Jay Today.
Uber's five point scale is really a three-tenths of one point scale. Why are they (and increasingly, society) afraid of being average and three star ratings?
Is Twitter trying to be the most important customer service channel? Twitter has announced the rollout of the long-rumored feature of being able to send people private messages via its direct messages capability, without them following one another. As you probably know, historically in order to send somebody a direct message in private on Twitter […]
We’ve had the first bans on Periscope (and Meerkat), the live-streaming apps. Now how are we going to enforce it? Curiously, the National Hockey League has banned live streaming in its arenas. You cannot use Meerkat or Periscope to broadcast National Hockey League playoff games. And to me, it’s incredibly stupid, for two reasons: First, […]
How do you build a brand? By understanding precisely how you are different. But you cannot do that all by yourself, says Jay Baer in this blog post and video.
Amazing technological advances are making our lives easier. But are we going to regret the slippery slope we're on? Jay Baer does a demo of Amazon Echo and asks some tough questions.
Google is using its Fiber connectivity to fundamentally change the way television ads are bought and sold. This is a game changer over the long haul, says Jay Baer.
Maybe Periscope and Meerkat are the greatest things ever, but maybe they are going to be the end of live events as we know it in our world. I actually recorded this episode of the Jay Today show on Periscope, the new live-streaming app now owned by Twitter. People are already all over the Periscope […]
The fact that you actually exist in social media is irrelevant. If you're going to promote your social media accounts, do so with some sort of specific message, a rationale, and a call to action.
Are we finally at the convergence of content marketing and social media software? I’ve written a lot about content marketing software and the content marketing software and tools industry. I believe it’s overbuilt. I believe it’s too frothy. I believe there’s too many startups with too much venture capital. Some of them will fail. Some of […]
If you run a services business, these are the 10 rules that should guide everything you do. From Chris Johnson at Simplifilm, and shared by Jay Baer.
Technology is advancing so rapidly, that rules and regulations can't keep up. Jay Baer weighs in, based on his recent experience on a Southwest Airlines flight.
Twitter and Google are getting hitched again. Who comes out on top in the new partnership to show tweets on Google?
Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. So […]
In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide to content marketing. It was […]