How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results

Jab, Jab, Jab, Right Hook - Gary Vaynerchuk

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cf7cf0f2c41f17b97a9b0fb6e50e7e0e How Gary Vaynerchuk Uses Micro Content to Drive Social Media Results

Gary Vaynerchuk, author

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia, and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World; how to deal with haters; and making sure to read the room.

Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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Tweetable Moments

“We often fall into the trap of assuming our audience knows what the hell we’re talking about.” -@jaybaer (tweet this)

“The singular thing that matters is the context of the room you’re telling a story in.” -@garyvee (tweet this)

Book Giveaway!

social pros gary vaynerchuck How Gary Vaynerchuk Uses Micro Content to Drive Social Media Results

This week, be one of the first 19 people to comment on or share this post, and you’ll get a free copy of Gary Vaynerchuk’s newest book, Jab, Jab, Jab, Right Hook, care of your friends at the Social Pros Podcast and Convince and Convert.

Don’t Hate the Haters; Listen to Them

It’s the right book at the right time. Gary Vaynerchuk’s newest book, Jab, Jab, Jab, Right Hook, is wonderful and absolutely necessary. It capitalizes on the trends of micro-content and visual content, and then more importantly, it chooses the right examples and case studies to drive the point home. That means the book will have a lasting impact and still be relevant in the future, even when the references are outdated.

A lot of the examples relate to “reading the room.” There are all these different platforms, and people use them differently, but social professionals don’t always treat them differently. We all know that the piece of content you write for Twitter doesn’t necessarily belong on Facebook, but that same mistake still happens constantly. The most important thing to ask yourself is why is someone here? Someone using Pinterest is going for something entirely different than someone using Twitter, and respecting that difference is essential.

Zena brings up the idea of haters and how Gary recommends that we deal with them. The conventional wisdom is “don’t feed the trolls,” but Gary goes the other way with it.

“When I sat down and wrote this book, I went and read every negative review on Crush It and Thank You Economy on Amazon,” Gary says. “All of them. Multiple times.” It made him angry at first, but he knew that behind every negative review was a human being who had a genuine reaction to his work.

The takeaway? Respect your haters.

Gary knew that there were people who were tuning him out. But he was doing real work in social media and wanted to share his knowledge with people in a digestible format. The solution he came up with was to be very specific, to choose case studies carefully, so that people could absorb his message.

“I think it would be egotistical and naive to just disregard all your haters as people that just want to hate,” he says. Instead, try to look behind what they’re saying and get at their actual message. It’s just another way to read the room. Therein lies your opportunity for growth.

The Big Two

What’s your one tip for becoming a social pro?
Use trending topics and trending hashtags to your advantage. “It’s low-hanging fruit that literally nobody is doing.”

If you could do a Google Hangout with any living person, who would it be and why?
Muhammad Wilkerson of the New York Jets.

See you next week!

  • troy mc laughlin

    Looking forward to reading Gary’s book Jay. Thanks for having him on your show.

    • Jess Ostroff

      Hey Troy! Can you send your mailing address to Thanks!

    • jaybaer

      100% my pleasure. Thanks for tuning in.

  • Gray MacKenzie

    Awesome show – thanks Jay & Gary! Can’t wait to dig into JJJRH!

    • jaybaer

      Thanks Gray. You’ll love the book.

  • Jonathan Chiriboga

    Listening to Jay and Gary together is amazing! Youtility + Jab Jab Jab Right Hook = Marketing Wisdom

    • jaybaer

      We should go on tour!

  • Gabe Hoffman

    Love listening to this podcast every week

    • Jess Ostroff

      Hey Gabe! Can you send me your mailing address? Thanks!

    • jaybaer

      Thanks Gabe!!

  • Sarah Thomas

    Jay, you continue to amaze me with your insight and the quality of content and guests you present. Here’s another TKO worth celebrating!

    • jaybaer

      Thanks. Wait until next week. Going to be a great one again.

  • Charry Lackey

    Great podcast! So looking forward to the

  • Chris Field

    People hate ya, cause they ain’t ya. Don’t listen to the small minority that is negative and trying to hold you back. Listen to the majority that is supporting you and pushing you forward.
    Chris Field

  • Helyn Bolanis

    My first time listening to your podcasts. Had to put my work on hold. Taking notes like crazy! Thanks for making this available.

    • jaybaer

      Thanks so much Helyn. 97 other episodes in the archive at

  • Jake Parent

    Great stuff. Can’t wait to read the book!

  • Mike Myers

    Awesome insights here…Google+, LinkedIn, leveraging existing hashtags and even a shout out to the 614 (Columbus, Ohio). Great stuff! Thanks.

    • Jess Ostroff

      Hey Mike, can you send me your mailing address please? Thanks!!

    • jaybaer


  • Erik Fisher

    This was one of the best shows, and you already were doing awesome work. Everyone brought their A game.

    • garyvaynerchuk

      I agree there were a lot of A’s

    • jaybaer

      Thanks Erik. Could have done two more hours, easily.

  • Ian Anderson

    Look forward to the read. Gary always has high value stuff!

  • dtstanley

    Great to have you and Gary rockin’ the house on this podcast. Love Gary’s “tell it like it is” style and passion combined with your awesomeness.

    • garyvaynerchuk

      Thnx D :)

      • dtstanley

        I’ll definitely be sharing this podcast with my SMMarketing class at UW-Madison this Spring. Super valuable content and ideas.

        • Nick Palkowski

          Wish I would have been able to take one of your classes while I was still at UW

          • dtstanley

            me too Nick! But I’m happy to talk anytime (G+ Hangout, phone, etc.). And great to see a fellow Badger here in Hoosier territory. Maybe we can convert Jay ;-)

          • Nick Palkowski

            Let’s connect sometime in Madison after the second week of January. Maybe coffee??

    • jaybaer

      Thanks pal. One of my favorite shows, ever.

      • dtstanley

        I can see why Jay! This was outstanding. This will be a required podcast for my class this Spring … unless your Hoosiers beat my Badgers in basketball ;-)

  • CoconinoCareerCenter

    Super interesting Podcast – Looking forward to reading more!

    • jaybaer

      Thanks CCC!

  • Josh Michael

    Can I still win a copy?!?

  • Eb Adeyeri

    Great podcast. Looking forward to reading the book

    • jaybaer

      Thanks Eb. You’ll love it.

  • Stevie Knight

    Fascinating! As social media matures, this is the kind of book we need to lead the pack and not just follow the sheeple! Thanks

    • garyvaynerchuk

      that is very very nice of u Stevie

  • Joy Huber

    I look forward to reading this book! I’m a stage four cancer survivor (named Joy) so I founded “Cancer with JOY” to help people discover how to have cancer & still be happy! Cancer doesn’t Have to steal your Joy I discovered!! Love Gary’s Energy!! :)

    • jaybaer

      God bless Joy. Thank you!

  • RandyBowden

    Two of the best at it Jay and GaryVee, great show!

    • garyvaynerchuk

      Tnx Randy, we are trying!

    • jaybaer

      Thanks Randy. Gary makes it easy.

  • Nick Palkowski

    Huge fan of Gary. I love the way he approaches social media. Relationships and testing. Pure gold

    • garyvaynerchuk

      Appreciate u Nick!

  • Guest

    I appreciate the idea of each social platform being a contextual room that has to be considered when sharing your story.

  • SpiderwebConnections

    I appreciate the idea Gary shares that each social platform being a contextual room that has to be considered when sharing your story.

    • garyvaynerchuk

      Thank u !

  • Rosemary ONeill

    Wow, I was listening to this a bit later than usual, thinking to myself…”I need to go buy this thing…” and the gods were listening, because while I was listening to the podcast, AdAge sent me a $20 Amazon gift card…BOOM. It’s done. Can’t wait to dive in.

  • colinstorm

    Love the insights, but that is not new. What I really love is Gary, by his own admission, is not the well educated guy out there, but that doesn’t mean he issn’t smart. Furthermore just because he is smart, that is not what makes him successful. He takes action on those smart ideas. THAT in the end is the biggest thing anyone, anywhere can learn from Gary Vaynerchuck. “Have a bias for action” is the best advice I have ever received to date.

  • Sujay Maheshwari

    The best take away which Gary mentioned is – don’t think of numbers (volume) but focus on the depth – the real engagement which ultimately is the goal!!

  • Dustin W. Stout

    Love this Jay! Really great stuff! I noticed on the last episode that you’ve switched from “If you could Skype call…” to “If you could do a Google Hangout…”– that made me smile. :D

  • evroekel

    Thanks for the podcast! Great authentic talk of Gary. Good expertise based on a lot of hard work. I loved the “tadataaa” of Gary in the podcast at 21:52 ;-) Looking forward to the book I ordered a week ago!

  • productonlineguide

    Thanks for sharing, Continue doing job, Waiting for book

  • Studio One

    The current generation has seen the
    creation, development and explosion of social media. “As of August
    2012, 72% of marketers saw an increasing demand for social media
    services.” Although this is true, we have also seen how businesses can
    misuse and/or not take full advantage of its capabilities. In Bill
    Faeth’s article “Has Your Company Graduated from Social Media School Yet?” he explains how some businesses can make serious social media errors using Facebook, Twitter and Pinterest.

  • Federico Smanio

    Great episode! Unfortunately, I have already BOUGHT Gary’s Jab Jab Jab Right Hook from Amazon. So I don’t have any utilitarian interest in commenting here, but I couldn’t help complimenting Gary for everything he’s been able to achieve and for being such a fantastic source of inspiration to so many people. Or at least to me.

  • Jose Huitron

    “Learn to natively storytell on each platform.” Great point. Good material Gary as always. On point, concise, and super relevant.