Speaking

YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

http://YoutilityBook.com

Speaking

ONE OF AMERICA’S TOP DIGITAL MARKETERS

Jay Baer is an acclaimed keynote speaker, entrepreneur, technology investor, social media and digital marketing consultant and author.

Highlights

Consulted for 29 of the Fortune 500
Started five multi-million dollar businesses from scratch
Author of two best-selling business books
Named one of America’s top 3 social media consultants
Runs the world’s #1 content marketing blog
Given speeches to hundreds of organizations, including the US State Department and the US Olympic Committee

For more information and to book Jay visit JayBaer.com or contact us. See where Jay is speaking next on the calendar below.

"Jay put the social media phenomena in just the right perspective. Easy to understand, clear action items, and realistic expectations about what is involved in social media integration. Best speaker I've heard on this topic!"
- DIANE SHOBER, DIRECTOR – WYOMING OFFICE OF TOURISM
"Jay's talk was the highlight of the day at our Olympic Public Relations Association workshop. The delivery was interesting and engaging and the content was fresh and relevant. His customization of the presentation to include specific notes and examples on some of the organizations in the room made it even better."
- Christy Cahill, Sr. Manager - U.S. Olympic Committee
"Jay did a fantastic job of presenting social media in an entirely different way. Even the attendees most resistant to technology enjoyed the group activities. Jay did a great job of customizing his presentation to fit our members. I most definitely recommend him."
- Chelsey Thomas, Education Manager – TX Nursery & Landscape Association
"He's a wonderful teacher and an unselfish coach who is committed to "teaching you how to fish," instead of keeping a "tight hold on the rod himself." The best part of all? He's the most genuine, down to earth and simply nice person you may ever meet. I can't wait to hire him again and again. "
- Elizabeth Sosnow, Managing Director – BlissPR
"Jay recently spoke to 3000 ExactTarget employees and literally stole the show. His knowledge, entertaining delivery style and quick wit made for an unforgettable session. Jay’s speaking scores were the highest across all speakers – including me! Hire him – you won’t be disappointed!"
- Scott Dorsey, Co-Founder & CEO, ExactTarget