YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

Why 4.5 Million TV Lovers Voluntarily Became Zombies

Kenny Miller, CEO of KMco, joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself, the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can’t fail. Read on for some of the highlights [...]

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Are We Making Our Fans Work Too Hard?

Just because you CAN do something in social media, doesn’t mean you SHOULD. This point was driven home for me recently when reading an AdAge article about CKE Restaurants (Carl’s Jr. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. “As far as we know, we’re the first quick-service restaurant to [...]

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Is It Curtains for the App Store?

Guest post by Bob Dennis, freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30 may not seem like much, but the fact that Apple is taking 30% of all app profits [...]

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