Given that moms have the most spending power of any consumer vertical, brands everywhere are teaming up with mom bloggers.
Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking. I’m pretty fed up with Facebook and its constant changes (that don’t really improve my user experience) so I signed up for an […]
Guest post from Chris Sietsema, who teaches and trains small to medium-sized businesses and non-profits in the disciplines of search, social media, email marketing and online analytics. Chris owns Teach to Fish Digital, a one-man consultancy in beautiful Mesa, Arizona. He also created the infographics for The NOW Revolution. A common challenge for us is […]
For many companies, the conversation has shifted from “why” or “should” we do social media, to “where” and “how” social media should be done. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch. […]