Baer Facts, Content Marketing

Don’t Ignore Content in Favor of Engagement

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether you should be spending more time on content creation, or on engagement via social media. Evidently, Kyle heard a statement at an event recently that brands should be spending 90% of their time on engaging with customers, and 10% […]

Social Media Tools, Facebook

Is Facebook Home the Beginning or the End?

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched “Facebook Phone,” released to little acclaim last week. As it turns out, the phone isn’t a phone at all (Facebook wisely is staying out of the hardware wars for now), but rather a collection of integrated apps […]

Baer Facts, Social Media Case Studies, Social Media Strategy, Social Media Crisis

The 2 Most Important Words in Marketing are What If

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents, including the Poland Springs Water zeitgeist moment and the hack of Burger King’s twitter account. Crisis = Danger + Opportunity It’s widely believed (although perhaps inaccurately) that the Chinese symbol for “crisis” […]

Social Media Tools

The 2 Ways Most People Are Misusing Vine

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Vine, Twitter’s new super-short video/animated gif app. Here’s the thing. Vine is strangely addicting to watch, and the ease with which you can create these short clips is astounding. But Vine is not revolutionizing content marketing. That’s just foolishness. You’ve […]

Baer Facts

Baer Facts – Are You Making Marketing’s Biggest Mistake?

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This special edition of The Baer Facts with my friends from ExactTarget features me urging caution to all marketers, live at the Convince & Convert company retreat in Puerto Vallarta, Mexico. (eat-your-heart-out photo of our secret lair on Instagram). I based this video on new research from ExactTarget called Marketers from Mars (infographic summary below, […]

Baer Facts, Social Business, Social Media Staffing and Operations

Convergence of Marketing and Journalism is a Recipe for Better Content

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In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta […]