Here’s how marketers can get started with content curation to improve lead generation, increase trust, and reduce content development costs.
Is your site failing to attract visitors for a second time? Entice potential customers to return with this six optimization tips.
It’s time to build a content strategy that creates content your audience loves and stays sustainable throughout the year.
When it comes to blog strategy, there’s always room for improvement. These blogging tips pull inspiration from all corners of the globe.
What makes a super-blogger, one who attracts thousands of views and shares with each post? It all comes down to these three strategies.
Given that moms have the most spending power of any consumer vertical, brands everywhere are teaming up with mom bloggers.
Workflows can suck. Doing things the same way all the time strains creativity. You can fix that by adopting an agile blog planning process.
These four brands are great examples of blogger outreach done right. Get inspired by their creative approaches to building relationships.
A highly trusted blogger is one of your most powerful marketing tools. Hone your blogger outreach strategies with this definitive guide.
The visual styling of a blog post can make or break your blog post. Take advantage of every tool you’ve got to keep your reader engaged.
Soon, you’ll be seeing an all-new version of Convince & Convert. It’s undergoing a full makeover, led by the amazing Rafal Tomal from Copyblogger Media. We’re of course staying with the Genesis Framework that provides enormous customization capabilities with unmatched ease-of-use. Here’s an almost-ready preview: The design is based on […]
There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere” report. Given competition of that magnitude, why should people spend time reading yours? As a frequent blog consultant, I find the success impediment isn’t really the effort required, but rather a planning deficit. Most blogs fail […]
If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is […]
The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.” Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where […]