Get More Bait in the Water
- December 30th, 2009 | Written By: Jay Baer
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How can you catch more fish? By using more poles.
If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas.
The old method of thought leadership was to create a white paper. A carefully crafted, highly edited, incredibly boring, 18-page tree [...]
Tagged as: atomized content, blogging, blogs, content strategy, podcasts, social media, social media content, Social Media Marketing, thought leadership
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Does Your Corporate Blog Measure Up
- December 17th, 2009 | Written By: Jay Baer
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There’s a fair amount of agreement on principles on an effective blog, and even widespread head nodding regarding what success metrics are important. However, there’s very little available with regard to blog metrics benchmarking, and how your blog compares to others.
I’m hoping to change that. And you can help by taking this short survey.
My [...]
Tagged as: blog metrics, blogging, blogs, compendium blogware, survey, web analytics
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11 Must-Dos for the Serious Blogger
- November 17th, 2009 | Written By: Jay Baer
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First in a three post series this week about social media case studies.
11 Must Dos For The Serious Blogger
View more documents from Jason Baer.
If your blog is essentially a post-modern diary where you share your deepest, personal feelings about life in a cathartic way, this is not the post for you. However, if you blog [...]
Tagged as: blog advice, blog community, bloggers, blogging, blogs, community, content creation, presentations, social media, Video Blogs
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Finally! A Blog Post Scoreboard
- October 27th, 2009 | Written By: Jay Baer
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Knowing which of your blog posts are most successful, and in what way, is invaluable in the never-ending process of honing your blog’s content approach and community
orientation. Bloggers have always been challenged by on one hand having both a surplus of potential success metrics, and a scarcity of data aggregation tools.
The new PostRank [...]
Tagged as: analytics, blogging, blogs, postrank, postrank analytics, social media, Social Media Marketing, web analytics blog metrics
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Free Social Media Worksheets Worth Every Penny
- September 24th, 2009 | Written By: Jay Baer
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Convince & Convert is all about hype-free social media. Practical, achievable advice you can put into place in your company or organization today.
To that end we’ve developed a series of free social media worksheets that you can use to help keep elements of your social media program on track. We’ll keep adding these worksheets [...]
Tagged as: blogging, blogging training, blogs, convince & convert, Convince and Convert, share of voice, share of voice report, social media, social media listening, social media monitoring, social media strategic plan, social media strategy, social media training, social media worksheets
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Make it Bigger – The 4 Types of Corporate Blogs
- September 16th, 2009 | Written By: Jay Baer
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Is your blog broad enough?
Despite all the hoopla and teeth gnashing about micro-blogging like Twitter, and medium-blogging like Posterous, the good old blog isn’t going anywhere.
For many social media objectives, the blog just works better. It’s more searchable, more convincing, and more flexible. But often, it’s also too narrow.
Yes, I’ve advocated strongly that your company [...]
Tagged as: blogging, blogs, content creation, corporate blogs, social media, social media strategy, thought leadership
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Build Thought Leadership Through Social Networking
- June 30th, 2009 | Written By: Jay Baer
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Remember, social media is about people, not logos. That’s why the most powerful form of social capital is personal, not corporate.
That was the theme of my day-long workshop for the Association of Management Consulting Firms last week in New York. My friend and client Elizabeth Sosnow of BlissPR co-presented with me.
Titled “You’re a Rock [...]
Tagged as: AMCF, blogging, blogs, linkedin, management consultants, social networking, thought leadership, twitter
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Why Blogs Will Kill Dissent
- May 13th, 2009 | Written By: Jay Baer
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While newspapers and magazines make increasingly Draconian decisions to try to escape their inexorable spiral of decline, the very future of publishing comes into question. Will life as we know it stop once the Grey Lady and her sisters cease to exist in their historical form? No. Even without papers and mags, Britney will still [...]
Tagged as: bloggers, blogging, blogs, citizen journalism, journalism, media, newspapers, social media
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Social Media – Marketing Without a Shelf Life
- May 5th, 2009 | Written By: Jay Baer
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In marketing, social media is the gift that keeps on giving.
The trouble with traditional communication is that it’s ephemeral. Your print ad, TV spot, outdoor ad or press mention can have tremendous marketing value, but only while you’re paying to make it so. It’s like trying to communicate with rainbows – momentarily fantastic, but [...]
Tagged as: atomized content, blogs, content marketing, marketing strategy, social media, Social Media Marketing, webinar
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The Inefficiencies of the Reputation Economy
- March 25th, 2009 | Written By: Jay Baer
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Nothing gets bloggers more excited than a discussion about blog rankings. Many conversations I had at South by Southwest touched on this subject.
Jason Falls asked Guy Kawasaki to move his Social Media Explorer up the list on http://alltop.com (a great resource to find first-class blogs, by the way).
Mack Collier told me that his longstanding weekly [...]
Tagged as: blogging, blogs, social media, Social Media Marketing, social media ROI, Web site analytics
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