Convince and Convert Blog: Social Media Strategy and Social Media Consulting

5 Ways to Make Friends with Strangers on Your Blog

March 23rd, 2010 | Written By: Jay Baer
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Remember in high school, when someone would throw a party when their parents were out of town? At first, you knew everyone at the party. They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. But then, it all changed. The party got [...]

Tagged as: blogging, blogs, Compendium, content creation, web analytics, web usability

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Get More Bait in the Water

December 30th, 2009 | Written By: Jay Baer
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How can you catch more fish? By using more poles. If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas. The old method of thought leadership was to create a white paper. A carefully crafted, highly edited, incredibly boring, [...]

Tagged as: atomized content, blogging, blogs, content strategy, podcasts, social media, social media content, Social Media Marketing, thought leadership

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11 Must-Dos for the Serious Blogger

November 17th, 2009 | Written By: Jay Baer
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First in a three post series this week about social media case studies. 11 Must Dos For The Serious Blogger View more documents from Jason Baer. If your blog is essentially a post-modern diary where you share your deepest, personal feelings about life in a cathartic way, this is not the post for you. However, [...]

Tagged as: blog advice, blog community, bloggers, blogging, blogs, community, content creation, presentations, social media, Video Blogs

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Finally! A Blog Post Scoreboard

October 27th, 2009 | Written By: Jay Baer
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Knowing which of your blog posts are most successful, and in what way, is invaluable in the never-ending process of honing your blog’s content approach and community orientation. Bloggers have always been challenged by on one hand having both a surplus of potential success metrics, and a scarcity of data aggregation tools. The new PostRank [...]

Tagged as: analytics, blogging, blogs, postrank, postrank analytics, social media, Social Media Marketing, web analytics blog metrics