Digital Sharecropping – Why Most Facebook Customization is Wasted Effort

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Part 3 of a 3-Part Rant The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. You do not get extra brand advocacy

Is Your Company More Interesting Than My Wife?

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If you’re going to succeed on Facebook, you don’t just have to be more interesting than other companies, you have to be more interesting than my friends and relatives. Are you prepared for that? My friend Jeff Widman runs BrandGlue, a consultancy that helps companies better manage their Facebook fan pages. He told me recently