I was pissed. When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting, I was incensed. Given that the future (and present) of marketing is multi-channel, multi-modal, cross-platform, and other hyphenates, why would an organization that theoretically “gets it” create a siloed professional services firm [...]
5 Staggeringly Simple Ways to Create Custom Facebook Landing Tabs
Unless you can get people to click your “like” button, your Facebook strategy will be as limp and lifeless as Matt LeBlanc’s post-Friends career. That’s because the vast majority of consumer interactions with your brand on Facebook do not occur on your fan page, but rather on the Walls of your fans. In fact, research [...]
