Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Social Media Strategy Blog Social Media Consulting
Social media and technology have changed business forever.
(video production by my friends at Candidio. Fast, inexpensive video editing and production. Check em out!) Excerpted from the video: I was happy to interview Brian Solis, a futurist, new media raconteur, and principal at Altimeter Group. Brian recently published his 5th book, The End of Business As Usual which I believe to be his
There are many ways social media differs from traditional marketing. It’s approachable and human. It’s a two-way dialog, rather than unilateral declarations. It treats the customer as a teammate, rather than a target. But there’s another big difference. In social media, the audience comes after the message, not before. Remember that when you buy a
