Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Scott Monty – The Twitter 20 Twinterview about Social Media at Ford

Photo by Doug Haslam

Live from Marketing Profs Digital Mixer Scott Monty, the head of social media for Ford, participated in a Twitter 20 interview on October 23 and answered a wide range of questions about social media at big companies, and his ideas for the future of conversation marketing. Scott and myself and 248 other lucky folks were […]

Digital Marketing

Automakers Increase Internet Ads – Why It Will Work

GM Used Car Ambush Web Site

AdAge reports that GM has moved approximately 25% of its total media budget online over the past three years. That’s 25% of a $2 billion+ annual media spend. A current focus for GM’s online initiatives is the new Used Car Ambush program, a microsite and online campaign intended to convince used car shoppers to purchase […]