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June 29, 2010 Written By: Jay Baer 85 Comments

Cognitive Surplus – Use Social Connectivity to Change the World

Cognitive Surplus

My TIVO hates Clay Shirky. In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay.

Filed Under: Book Reviews, brand communities, crowd sourcing Tagged With: book review, Clay Shirky, Cognitive Surplus, collaboration, crowdsourcing, online communities, social connectivity, social sharing

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I'm Jay Baer, a hype-free social media and content strategist and speaker. My company - Convince & Convert - works with companies to build integrated, measurable social and content programs. I've worked with more than 700 brands since 1994. How can I help you?
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