Email and social media are a lot more similar than they are different. Both are used to drive brand affinity and brand preference. Both are best when rooted in 1:1, relevant communication, rather than one-to-many, megaphone-style shouting. Based on these similarities, I believe the people responsible for social media in your company, should also be
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11 Steps Toward Social Media and Email Convergence
Filed Under: Conferences and Events, Email Marketing Advice, Integrated Marketing and Media, Social Media Marketing, Speaking Engagements Tagged With: connections, convergence, email, email marketing, exacttarget, integrated marketing, segmentation, social media, Social Media Marketing, social sharing
