How to Match 10 Key Success Metrics to Your Blogging Strategy
- March 4th, 2010 | Written By: Jay Baer
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If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics.
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care?
However, [...]
Tagged as: blog, blog strategy, blogging, content creation, corporate blogging, social media, social media ROI, success metrics, web analytics
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6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
- March 3rd, 2010 | Written By: Jay Baer
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Is there a future for agencies in a social media world?
Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics.
An Enormous Opportunity
The huge (and expanding) reach of [...]
Tagged as: agencies, content creation, PR, PR 2.0, social crm, social media ROI, social media strategy
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The 39 Social Media Tools I’ll Use Today
- February 17th, 2010 | Written By: Jay Baer
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Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day.
I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there [...]
Tagged as: blogging, content creation, email marketing, facebook, mobile marketing, Social Media Marketing, social media metrics, social media tools, twitter
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Social Media and Email – More Alike than Different
- February 15th, 2010 | Written By: Jay Baer
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From a business objectives standpoint, isn’t uni-directional social media more similar to email than it is different?
Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. This puts significant pressure on email to be more [...]
Tagged as: content creation, email marketing, integrated marketing, messaging, preference centers, social media
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The Chicken and the Egg Social Media Conundrum
- February 3rd, 2010 | Written By: Jay Baer
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There are many ways social media differs from traditional marketing. It’s approachable and human. It’s a two-way dialog, rather than unilateral declarations. It treats the customer as a teammate, rather than a target.
But there’s another big difference. In social media, the audience comes after the message, not before.
Remember that when you buy a print [...]
Tagged as: brian solis, content creation, facebook, social media, social media audience, Social Media Marketing, social reputation, twitter
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Is Your Company More Interesting Than My Wife?
- February 2nd, 2010 | Written By: Jay Baer
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If you’re going to succeed on Facebook, you don’t just have to be more interesting than other companies, you have to be more interesting than my friends and relatives. Are you prepared for that?
My friend Jeff Widman runs BrandGlue, a consultancy that helps companies better manage their Facebook fan pages. He told me recently that [...]
Tagged as: brand glue, content creation, digital royalty, facebook, facebook updates, jeff widman
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11 Must-Dos for the Serious Blogger
- November 17th, 2009 | Written By: Jay Baer
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First in a three post series this week about social media case studies.
11 Must Dos For The Serious Blogger
View more documents from Jason Baer.
If your blog is essentially a post-modern diary where you share your deepest, personal feelings about life in a cathartic way, this is not the post for you. However, if you blog [...]
Tagged as: blog advice, blog community, bloggers, blogging, blogs, community, content creation, presentations, social media, Video Blogs
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Make it Bigger – The 4 Types of Corporate Blogs
- September 16th, 2009 | Written By: Jay Baer
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Is your blog broad enough?
Despite all the hoopla and teeth gnashing about micro-blogging like Twitter, and medium-blogging like Posterous, the good old blog isn’t going anywhere.
For many social media objectives, the blog just works better. It’s more searchable, more convincing, and more flexible. But often, it’s also too narrow.
Yes, I’ve advocated strongly that your company [...]
Tagged as: blogging, blogs, content creation, corporate blogs, social media, social media strategy, thought leadership
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Can Social Media and Lead Generation Coalesce?
- August 6th, 2009 | Written By: Chris Sietsema
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By now, we all know that social media is a fantastic tool for gauging the audience and communicating with previous and current customers. But, can it also be used to lure in new customers? Can social media marketing be paired with other lead generation tactics to create new business opportunities? My initial [...]
Tagged as: chris sietsema, content creation, customer acquisition, off madison ave, social listening, social media, Social Media Marketing
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