This month’s Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: when it comes to content, you have to give it away for free; when it comes to social, you have to pay to play.
May’s Social Pros guests understand the importance of customer support on social media. Companies who are committing seriously to customer support on social media are reaping the benefits. Companies who aren’t responding to customer requests and issues on social media are suffering. It’s that simple.