These seven steps and downloadable template will teach you how to create a content marketing strategy your customers will love.
Podcasts are one of the most time-efficient ways to learn, and with the launch of the new Convince and Convert podcast, digital marketers have a new format to stay educated.
How to create a content marketing strategy your customers will love, in 7 steps. Build your content marketing plan with this downloadable framework from Convince & Convert.
Jay Baer become the most mentioned person by digital marketers on Twitter through the help of hundreds of other people. Here’s what it takes to build an audience in modern times.
For a long time now, I’ve been writing about the power of the “Social FAQ.” It’s a simple premise, really. If you want to garner trust and overcome objections, proactively answer the questions that your customers and potential customers have about you. This idea is echoed often by my friends […]
Besieged by blog posts, articles, and columns about social media and content marketing? I have a solution. Last week, I wrote about our new blog and editorial calendar, coming soon to this very space. Today, news of our brand-new email service….One Social Thing. (www.OneSocialThing.com) One Social Thing takes content curation […]
Soon, you’ll be seeing an all-new version of Convince & Convert. It’s undergoing a full makeover, led by the amazing Rafal Tomal from Copyblogger Media. We’re of course staying with the Genesis Framework that provides enormous customization capabilities with unmatched ease-of-use. Here’s an almost-ready preview: The design is based on […]
Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company. I know this first-hand, as my former company was a leader in […]
Yep, I finally did it. After years of holding out, I launched a fan page for Convince & Convert on Facebook. “Oh great,” you’re thinking. “Another place to interact with Jay, who is already littering my life with blog posts, tweets, Google Plus musings, and an email newsletter. Enough Jay!” […]
It’s time for my annual summer vacation. This year, as a token of my appreciation + relationship reconnection after writing a book, moving to Indiana, and then embarking on a six month book tour, I am taking my wife to Vahine Island, a 23-acre motu in Tahaa, French Polynesia. There […]
I’ve been writing Convince & Convert for more than two years, and have produced more than 300 posts. Mostly from me, with some terrific assistance from talented guest authors. Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs) at the ExactTarget Connections conference. I was […]
Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact. Family, friends, colleagues. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.” Exactly. Humanity People always slam Twitter for people talking about “what they had […]
Last Monday was the world premier of my new social media newsletter, the 3-2-1. 3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history […]
Top 7 Reasons I’m Moving to Bloomington, Indiana: Skin too dry. No idea what a Hoosier is. Decided to find out first-hand. Want to cheer for a historically mediocre college football team. Living near Sedona, AZ for 6 years is giving me vortex poisoning. Need to upgrade quality of locally […]
I’m back from my family vacation in Canada. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. You might expect that this blog that has […]