Editor’s Note: This is an excerpt from Brian Solis‘s new book, What’s the Future of Business? Learn more about the book and purchase a copy at http://wtfbusiness.com. Over the years, businesses have developed sales, marketing, and service strategies around the sales funnel. The model of awareness, interest, desire, and action describes the likely steps [...]
The Taylor Swift Guide to Creating Compelling Content
I am a huge Taylor Swift fan. Okay, granted, I’m not a huge fan of a lot of her music, but I am a fan of how she connects with her fans. Like many successful rock stars, Taylor purposely hunts down her most passionate fans, and creates amazing experiences for them. She endlessly shows her fans [...]
Social Sign-In is Changing Customer and Brand Experience
Jamie Beckland joins Jay Baer from Convince & Convert and Tristan Handy from Argyle Social on the Social Pros Podcast this week to talk about his role as the head of digital and social strategy at Janrain. In addition to being a Convince & Convert sponsor, Janrain offers some neat tools for both companies and [...]
Has Social Media Made Your Sales Team Obsolete?
Maybe it’s true that “video killed the radio star”, but has social media snuck up and killed the salesman behind our backs? Jim Farley, VP of Global Marketing & Sales for Ford Motors seems to think that on some level, social media has killed the sales person as we know him (or her). Here’s what he [...]
Organizing Teams To Support Effective Content Delivery
Over the last several months, I have found the conversation around content to be slowing evolving from “Why is content important to my business?” to “How do we organize around content delivery?”. The answer to this question lies in the recognition that content is not simply a one-dimensional SEO tool, but is ultimately how your [...]
KLM’s Social Flight of Fancy
Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. We crave details and behind-the-scenes content as we navigate a rapidly changing landscape. So when we see a substantial and comprehensive case study from the [...]
Social Pros 22 – Evan Hamilton, UserVoice
This is Episode 22 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Evan Hamilton of UserVoice. Read on for insights from Evan and some social media news from Eric and Jim (this week: Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer).
Please Aggravate Me: Is Gamifying Customer Service a Reality
Lisa Loeffler (@LisaMLoeffler) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. We all know waiting on hold for-EV-ver on the phone, or standing in a l–o–n–g line, are a few [...]
Social Media Plus Sucking Equals Success
Sometimes being wrong feels so right. Truth and candor are in short supply these days. Perhaps it’s always been this way, but it sure seems like there’s an awful lot of politicians, celebrities, and athletes that have been unmasked as liars and losers. Soon we’ll have someone taking steroids while cavorting with hookers and debating [...]
Social Media Makes Everything Marketing
It’s truly fantastic that so many companies are starting to monitor the social media conversations around their brands and their industry at large. But what’s not fantastic is the reflexive apoplexy when some of those conversations inexorably are less than complementary. I have seen corporate marketers (and even PR firm folks who should know better) [...]
