It’s perfectly okay to solicit customer reviews, but do so with a personal touch and never, ever require them.
Jay Baer on the differences between third- and first-party reviews, and how to get more reviews from customers, the right way.
We know that companies with finely-tuned customer experiences perform well. But does this hold true for expert customer service as well?
Jay Baer spotlights the 5 reasons brands are shifting focus away from social media marketing and toward social customer service.
Instead of looking at where all of your web traffic goes, start looking at unique customer journeys and finding connections.
If your company uses marketing sponsorships to build brand awareness and goodwill, get customers and fans involved. Here’s how.
Your customers crave tools and useful content, but they also want guidance on how to use them. Meet that need with consultative content.
Why companies cannot force customers to use a particular contact mechanism. An infuriating, real world case study from Jay Baer.
Engagement applications on your site are not enough. In order to build repeat traffic, you need to tailor the experience to the customer.
Read what one business learned—the hard way—about creating engaging, effective live chat customer support.
Now that Pokémon Go has proven the popularity of augmented reality, where is AR headed next? Keep an eye on these three trends.
Are you overlooking opportunities to build customer loyalty? Enrich the customer experience at every touch point with these six strategies.