Jay Baer spotlights the 5 reasons brands are shifting focus away from social media marketing and toward social customer service.
Instead of looking at where all of your web traffic goes, start looking at unique customer journeys and finding connections.
If your company uses marketing sponsorships to build brand awareness and goodwill, get customers and fans involved. Here’s how.
Your customers crave tools and useful content, but they also want guidance on how to use them. Meet that need with consultative content.
Why companies cannot force customers to use a particular contact mechanism. An infuriating, real world case study from Jay Baer.
Engagement applications on your site are not enough. In order to build repeat traffic, you need to tailor the experience to the customer.
Read what one business learned—the hard way—about creating engaging, effective live chat customer support.
Now that Pokémon Go has proven the popularity of augmented reality, where is AR headed next? Keep an eye on these three trends.
Are you overlooking opportunities to build customer loyalty? Enrich the customer experience at every touch point with these six strategies.
Most surveys incentivize the wrong things and create a false sense of success. Jay Baer describes how to fix it and do feedback better.
Customer service is the new marketing, particularly for the restaurant industry. Here are 8 habits restaurants can adopt to stay competitive.
Today’s tech-savvy consumers want brand relationships built on trust, not sales tactics. Boost consumer trust with help from these tips.