Digital Marketing, Guest Posts, Social Media Strategy, Integrated Marketing and Media, Social CRM

Why Social CRM Needs to Be Less About the Social and More About the Customers

Social CRM

Today’s guest post is by Kevin Troy Darling, Social Media Program Manager at iLinc Web Conferencing, who has been writing all his life, but only marketing pays. To paraphrase Tina Turner, we don’t need another acronym. The debate on Social CRM (sCRM) could easily become a distraction. We have many good tools at our disposal […]