YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Pros Podcast 1  |  Add Yours

How to Turn Social Connections Into In-Person Sales

Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors Huge thanks to our amazing [...]

Continue Reading
Social Pros Podcast 1  |  Add Yours

Is Your Brand Socially Agile?

Andy White, Senior Manager of Social Media Marketing at M80 and creative genius behind Audi‘s social media strategy, joins the Social Pros Podcast this week to discuss the importance of brand trust in a social media team, the thought process behind the successful #WantAnR8 campaign, and how Audi’s social agility lets him get things done. Read on for [...]

Continue Reading
baer facts 5  |  Add Yours

Why Email Volume Won’t Decrease

There have been several blog posts and predictions recently (most notably this one from Ryan Holmes, the CEO of Hootsuite) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it. See this week’s The Baer Facts (a weekly video rant [...]

Continue Reading
social media strategy 9  |  Add Yours

25 Inspired Marketing Predictions for 2013

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. With a series of mergers and acquisitions, changes in privacy rules, and dozens of new tools emerging daily, not to [...]

Continue Reading
Social Pros Podcast 2  |  Add Yours

To Succeed in Social Make the Story Bigger

Ekaterina Walter, author of Think Like Zuck and social innovator for Intel, joins the Social Pros Podcast this week to discuss the future of Facebook, woven-in social media strategy at a multi-national tech powerhouse, and empowering customers through social with that human touch. Read on for some of the highlights or listen below for the full podcast. [...]

Continue Reading
mobile 1  |  Add Yours

Don’t Let Thumbs Dominate Mobile Marketing

I don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies so cunning they have convinced us that they’re on our side–like Nationwide. [...]

Continue Reading
Social Pros Podcast 0  |  Add Yours

Community Building Through Innovative Conferences

Jason Keath of Social Fresh joins the Social Pros Podcast this week to tell us about the blooming success of Social Fresh and how to run a more efficient, interesting conference. Read on for some of the highlights or listen below for the full podcast. Listen Now Click the play button to listen here: Download [...]

Continue Reading
AB Testing 3  |  Add Yours

5 Steps for Multivariate Testing Your Online Marketing

As an online marketer, you have to be creative, and one way to pick up sales and improve online marketing campaigns is by testing. It’s the first step in the optimization process since you will be using actual client feedback to improve how you do things. What Are the Different Test Methods? Webmasters commonly use [...]

Continue Reading
social media strategy 7  |  Add Yours

How Fairmont Hotels Used Facebook Contest to Segment Audiences

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. “We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at [...]

Continue Reading
Email Marketing Advice 0  |  Add Yours

WEBININE: Boost Email Delivery Rates with SenderScore

Increase email delivery rates with SenderScore.org. This webinine (short webinar) provides instruction and email advice.

Continue Reading