The 3 Amigos: Email, Blogging, Social Sharing
- August 19th, 2010 | Written By: Jay Baer
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For a while now, there’s been too much talk about social media vs. email vs. search. All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions [...]
Tagged as: blogging, Compendium, compendium blogware, content creation, content marketing, email marketing, exacttarget, RESMARK, social media case studies, social media success metrics, social sharing, Western River
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3 Reasons Email is the Coolest Vampire Today
- July 8th, 2010 | Written By: Jeff Rohrs
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Guest post by Jeff Rohrs, who heads up the Marketing Research & Education Team at ExactTarget. A driving force behind the company’s SUBSCRIBERS RULE! philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he [...]
Tagged as: email marketing, emerging technology, exacttarget, Jeff Rohrs, social media tools
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The More Things Change, The More Things Change
- May 27th, 2010 | Written By: Jay Baer
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Social media hates the status quo the way Kobe hates Shaq. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is [...]
Tagged as: bulbstorm, email marketing, facebook apps, flowtown, idea challenges, social anthropology, Social Media Marketing, social media metrics, social media ROI, social media tools, Swix, tornados
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Getting Serious About Social Media
- March 18th, 2010 | Written By: Jay Baer
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My clients at ExactTarget yesterday published a terrific, free executive briefing called Letter to the C-Suite: Getting Serious About Social Media. It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have [...]
Tagged as: email marketing, exacttarget, letters to the c-suite, social media operations, social media strategy
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4 Reasons the Social Business Evolution Starts Now
- March 2nd, 2010 | Written By: Jay Baer
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Is today the day we start thinking about social media as part of an integrated program? My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social [...]
Tagged as: CoTweet, email marketing, exacttarget, social business, social crm, social media, social media integration, twitter
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