Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Is Email Killing Your Company?

January 12th, 2009 | Written By: Jay Baer
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Are you looking at your email program as a long-term investor, or as a day-trader? A lot of marketing tactics aren’t succeeding. It’s a combination of fundamental shifts in how audiences congregate and where they can be reached, and consumers that are too scared about an uncertain future to buy anything other than potatoes and [...]

Tagged as: E-commerce, email, email marketing, email promotion, transactional email

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Mobile Opt-in Flies at US Airways

November 20th, 2008 | Written By: Jay Baer
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A recent study by ExactTarget and Ball State University showed that consumers 24 years old and younger prefer text messages to email. For consumers 25+, email still reigns supreme. Does that put text/mobile/SMS out of reach for most brands? Not at all. In fact, using mobile to drive email subscriptions is an emerging best practice. [...]

Tagged as: email marketing, email promotion, marketing tactics, mobile marketing, mobile opt-in, SMS, text messaging, transactional email, triggered email

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Red Robin’s Email Program Has a Broken Wing

October 30th, 2008 | Written By: Jay Baer
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By all accounts, Red Robin is very successful restaurant chain. With hundreds of locations nation-wide and well-deserved plaudits for their Unbridled Acts customer service program, Red Robin has it together. (try the Bonzai Burger, Bruschetta Chicken Burger, and the Tower of Onion Rings). But the Red Robin customer loyalty messaging program is far less than it [...]

Tagged as: email marketing, email opt-in, email promotion, mobile marketing, SMS, text messaging

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15 Email Statistics That Are Shaping The Future

October 22nd, 2008 | Written By: Jay Baer
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I just finished an invigorating panel discussion at the Marketing Profs Digital Marketing Mixer. Moderated by Aaron Kahlow from Online Marketing Summit, the session was titled “What Your Customers Really Think of Your Email Program.” (click here for the presentation at Slideshare) I was joined on the panel by Katrina Anderson of iPost, and Annie [...]

Tagged as: email deliverability, email design, email layout, email marketing, email promotion, email testing and optimization, marketing conference, marketing profs, transactional email

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Amp Up Email Results with Honeymoon Segmentation

October 7th, 2008 | Written By: Jay Baer
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Subscribers to your email list are most likely to open, click, forward to a friend, and buy in the first 30-60 days after joining the list. This is the Honeymoon and you need to use it to boost your email results – especially in the 4th quarter holiday shopping season. This chart from Marketing Sherpa [...]

Tagged as: dynamic content, email marketing, email promotion, email testing and optimization, marketing sherpa, recency, segmentation