YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

Social Pros 31 – Howard Lindzon, StockTwits

This is Episode 31 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Howard Lindzon, CEO of StockTwits. Read on for insights from Howard about investing, forming relationships, and building a successful community. Listen Now Click the play button to listen here: Download the audio file: http://socialpros.podbean.com/mf/web/gmwnkd/SocialProsEpisode31.mp3 The RSS [...]

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Social Pros 26 – Richard Owen, Satmetrix

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Richard Owen of Satmetrix. Read on for insights from Jay Baer & Eric Boggs‘s Social Media Stat of the Week (This week: The Altimeter Group released the public report, The Social Media ROI Cookbook. It’s six ingredients, top brands used to measure the [...]

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Social Pros 25 – Alison Carlman, globalgiving

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Alison Carlman of globalgiving. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week (This week: The Wall Street Journal reports more people are turning to YouTube as their news source). Listen Now [...]

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Social Pros 23 – DJ Waldow, Waldow Social

This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features DJ Waldow of Waldow Social. Read on for insights from DJ and some social media news from Eric and Jim (this week: LinkedIn and Twitter break up). Listen Now Click the play button to listen here: [...]

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Social Pros 22 – Evan Hamilton, UserVoice

This is Episode 22 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Evan Hamilton of UserVoice. Read on for insights from Evan and some social media news from Eric and Jim (this week: Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer).

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The Power of Listening

He’d kill us if he had the chance.

This ominous phrase lies at the center of the plot in Francis Ford Coppola’s brilliant 1974 thriller “The Conversation”.

The film tells a story about listening. Gene Hackman plays Harry Caul – a surveillance expert with a unique ability to record private conversations. He’s a clever investigator and he’s skilled at manipulating (the hilariously analog) 70s-era surveillance technology.

After bugging a particularly important conversation, Hackman’s character spends hours and hours listening to the tape in search of answers.

But he doesn’t really listen. And people die as a result.

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Social Pros 18 – Ike Pigott, Alabama Power

This is Episode 18 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ike Pigott of Alabama Power. Read on for insights from Ike, and our Social Media Stat of the Week (this week: 16% of CEOs are active in social media). Listen Now Click the play button to listen here: [...]

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Social Pros 17 – Maria Ogneva, Yammer

This is Episode 17 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Maria Ogneva of Yammer. Read on for insights from Maria, and our Social Media Stat of the Week (this week: are Facebook and Twitter like the Tortoise and the Hare?).

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Social Pros 16 – Jay and Eric Strike Back

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week (this week: social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts.

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Social Pros Podcast – Justin Levy, Citrix Online

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy, the head of social media for Citrix Online. Read on for insights from Justin, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are people [...]

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