Mobile

Why Apps May Become More Important Than Your Website

emarketer

In this “Polar Vortex” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about this transitive postulate: We are spending more time online than with any other media We are spending much of that digital time in mobile devices Most of that mobile time is spent in apps Therefore, apps are becoming the dominant form of […]

Social Media Research

The Surprising Places Marketers Plan to Increase Budgets in 2014

2014 state of marketing

Marketers are evidently enthusiastic heading into 2014….about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert). Called 2014 State of Marketing, insights from over 2,500 global marketers, the report is full of data about marketers’ outlook and plans for the coming year. Several interesting […]

Baer Facts

If You Can’t Afford It Apple Doesn’t Want You

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In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced I was neither overwhelmed nor underwhelmed by the new versions of the iPad. I was just whelmed. The big feature of the newly […]

Baer Facts, Social Media Tools

2 Twitter Changes Making Life Easier for Big Brands

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In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. This has always been one of the quirks of Twitter, that you had to “follow back” to exchange DMs. In some ways, […]

Baer Facts

I’ll Never Buy a Smartwatch and Neither Will You

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In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new Samsung Galaxy Gear, a smartwatch that hopes to popularize a new consumer device category in the way the iPad did a few years ago. Wrist Factors I’m not a fan of this technology, as it is the answer to a question that […]

Baer Facts, Social Media Tools, Facebook

Facebook is Getting More Two-Faced By the Day

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In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum. Maybe. Or Maybe Not. Within 96 hours, Facebook made two pronouncements (I like to imagine them being made via scrolls read in a town square, preceded by trumpeter […]

Baer Facts

4 Plausible Reasons Bezos Bought Washington Post

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In this weirdly bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Jeff Bezos (of Amazon.com) purchasing the Washington Post for $250 million, and what the possible motivations for such a seemingly counter-intuitive purchase might be. Note that he bought the company personally, not through Amazon.com. The Purpose of the Post? I see four […]

Baer Facts, Email, Youtility

What To Do About Gmail Tabs

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In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new tabbed folders in Gmail, and whether marketers should panic or largely ignore this major interface change. Death by Tabs? If you’ve somehow missed this story, which has created much gnashing of teeth among online marketers recently, here’s the summary: Gmail, when viewed […]

Mobile

Can Ads Actually Make Foursquare Better

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In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads, and whether they are a viable option for marketers, an annoyance for users, both or neither. Whither the Check-In? In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. […]