4 Reasons the Social Business Evolution Starts Now
- March 2nd, 2010 | Written By: Jay Baer
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Is today the day we start thinking about social media as part of an integrated program?
My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication [...]
Tagged as: CoTweet, email marketing, exacttarget, social business, social crm, social media, social media integration, twitter
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11 Steps Toward Social Media and Email Convergence
- October 15th, 2009 | Written By: Jay Baer
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Email and social media are a lot more similar than they are different. Both are used to drive brand affinity and brand preference. Both are best when rooted in 1:1, relevant communication, rather than one-to-many, megaphone-style shouting.
Based on these similarities, I believe the people responsible for social media in your company, should also be the [...]
Tagged as: connections, convergence, email, email marketing, exacttarget, integrated marketing, segmentation, social media, Social Media Marketing, social sharing
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Why Twitter Is the Anchor of the Social Media Team
- October 2nd, 2008 | Written By: Jay Baer
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Because of its simplicity and immediacy, Twitter enables brands to win the 1:1 battle with customers and potential customers in ways that even other social media constructs cannot. The density of Eureka! moments on Twitter is quite high, and if brands use it right, it’s the ultimate weapon for turning lemons into lemonade.
Let’s examine two [...]
Tagged as: bloggers, digital marketing, exacttarget, nhl, online conversation, online reputation management, social media, twitter, word of mouth
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The Future of Email Marketing – Think Holistically, Send Individually
- September 24th, 2008 | Written By: Jay Baer
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The demise of email has been greatly exaggerated.
While Jupiter says that overall email volume has dropped from 41 messages per day per U.S. user to 24, the email marketing universe is very much alive and well. The Direct Marketing Association (DMA) projects that $600 million will be spent on email in 2008, driving an astonishing [...]
Tagged as: digital marketing, email marketing, email testing and optimization, exacttarget, ROI, social media, transactional email, triggered email
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