The 3 Amigos: Email, Blogging, Social Sharing
- August 19th, 2010 | Written By: Jay Baer
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For a while now, there’s been too much talk about social media vs. email vs. search. All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions [...]
Tagged as: blogging, Compendium, compendium blogware, content creation, content marketing, email marketing, exacttarget, RESMARK, social media case studies, social media success metrics, social sharing, Western River
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Is Twitter for Business Even Worth the Trouble?
- August 12th, 2010 | Written By: Jay Baer
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We built our own Frankenstein. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. There was no law, edict, or pitchfork-wielding band of angry citizens. We [...]
Tagged as: CoTweet, exacttarget, influencers, research, social crm, social media strategy, twitter
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3 Reasons Email is the Coolest Vampire Today
- July 8th, 2010 | Written By: Jeff Rohrs
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Guest post by Jeff Rohrs, who heads up the Marketing Research & Education Team at ExactTarget. A driving force behind the company’s SUBSCRIBERS RULE! philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he [...]
Tagged as: email marketing, emerging technology, exacttarget, Jeff Rohrs, social media tools
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Are You Treating Your Fans Like Cattle
- June 30th, 2010 | Written By: Jay Baer
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Email ain’t dead yet. When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically [...]
Tagged as: content marketing, email, exacttarget, facebook, relevancy, research, social media, social segmentation
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Getting Serious About Social Media
- March 18th, 2010 | Written By: Jay Baer
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My clients at ExactTarget yesterday published a terrific, free executive briefing called Letter to the C-Suite: Getting Serious About Social Media. It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have [...]
Tagged as: email marketing, exacttarget, letters to the c-suite, social media operations, social media strategy
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