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October 27, 2010 Written By: 79 Comments

Digital Sharecropping – Why Most Facebook Customization is Wasted Effort

sharecropping

Part 3 of a 3-Part Rant The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. You do not get extra brand advocacy

Filed Under: brand communities, facebook, Social Media Marketing, social media ROI, Social Media Staffing and Operations Tagged With: , , , , , , , , , ,
July 6, 2010 Written By: 304 Comments

Tying Together Social Media and Corporate Social Responsibility

laura hall

Guest post by Laura Hall, Managing Partner at PainePR. She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that

Filed Under: brand communities, Guest Posts, PR 2.0, social media case studies Tagged With: , , , , , , , ,
May 27, 2010 Written By: 192 Comments

The More Things Change, The More Things Change

Social media hates the status quo the way Kobe hates Shaq. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is

March 31, 2010 Written By: 406 Comments

Does Your Facebook Page Have a Pulse?

Facebook | Mint.com

Is your Facebook fan page dead or alive? Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. It’s terrific that more and more companies are using