Posts Tagged ‘jason baer’

Seven Things About Jason Baer

Friday, December 12th, 2008

I didn’t really want to do this. You read the Convince & Convert blog for reasons that are no doubt unrelated to my personal proclivities and back story. But, I was tagged by Amber Naslund as part of a “blogger chain letter” type thing, and she asked me to participate. So, in the spirit of social media, here I go.

(Actually, with a paragraph’s worth of reflection, maybe this isn’t a bad idea. I fear that as it grows “social media” is already becoming too much about business, and not enough about PEOPLE - which is of course contrary to the entire point.)

7 Things About Me (that you probably didn’t care to know)

1. If I had the looks for it, I would love to be a game show host. I emceed a lot of stuff in high school and college, and I’m always the one to keep score in every board game or contest. Plus, I’ve managed to parlay my exceptional public speaking ability into a gig as the announcer for this weekend’s Flagstaff Figure Skating Club holiday exhibition. ;) Take that, Chris Brogan.

2. I co-founded the student radio station at University of Arizona, and I’m a total indie-music freak. Wife and kids notwithstanding, if I could pick any evening entertainment, it would be a concert by a new, buzz-worthy band in a small club with good beer (IPA, please), and a bartender that knows how to make a legit margarita. For the record, favorite bands presently include Radiohead, Arcade Fire, Okerrvil River, Spoon, Elbow, and the maddeningly inconsistent Ryan Adams.

3. I am a really, really bad gambler. Not in the “I have a gambling problem” kinda way, but in the “every time I gamble, I lose” kinda way. Seriously, every time. I have an almost otherworldly ability to defy even the most favorable odds and lose money. I chalk it up to two things. One, my general optimism leads me to believe I can of course hit the flush. Two, I think it’s some sort of cosmic joke that since I’ve been so incredibly fortunate in every other part of my life, I’ll have the planet’s worst gambling luck.

4. I struggle with spending enough time at home. I know this is by no means unique to me. Like social media carnival workers, Brogan, Gary Vaynerchuk, Jason Falls and countless others are away from their families a ton as they travel around to conferences and client meetings. The paradox is that as you get more widely recognized for having something worthwhile to say in any consulting paradigm, you end up spending less and less time at home. I’m thrilled with the early success of Convince & Convert, but truly concerned about being there consistently for my kids (7 and 10).

5. I review local restaurants via blog and podcast with my wife as “Hottie & The Fatso.” It’s a fun side project to work on together, gives me some additional blogging and podcasting experience, and is a killer tax write-off. If you’re ever headed to Northern Arizona, let me know and I’ll set you up with the inside scoop.

6. I’ve gotta take better care of myself. It’s one thing to be the Fatso for restaurant review purposes. It’s another thing entirely to play with fire. Fitness hasn’t been a priority for me since high school, and I have a pretty sketchy family health history. Need to get serious about about it (40 next year), but hard to take the first step, I’m finding.

7. My original profession was politics. I majored in political science in college, and was a professional political consultant from 1988-1992. I worked on several major campaigns, and was fascinated (still am) in the parallels between political campaigns and B2C marketing. Candidates aren’t so different from marketing soap, or cars, or pizza. I ran Senator John McCain’s direct mail program, and built his Web site when he ran for President the first time, in 2000.

Senator McCain is a truly great man, but I voted for Obama. I was looking for someone who could change things fundamentally, and had a generational perspective closer to my own. Fingers are crossed for the future.

Thanks for listening. You’ll now return to your regularly scheduled blog.

As part of this “tag you’re it” game, I need to select 7 participants/victims to carry the torch.

DJ Waldow
Jeff Rohrs
Jason Falls
Gary Vaynerchuk (via video, presumably)
Indra Gardiner
Francine Hardaway
Todd Defren

Your turn, folks. Here are the rules:

  1. Link your original tagger(s) and list these rules in your post.
  2. Share seven facts about yourself in the post.
  3. Tag seven people at the end of your post by leaving their names and the links to their blogs.
  4. Let them know they’ve been tagged

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Jason Baer

Customized Internet Marketing Training for Agencies

Thursday, September 11th, 2008

Convince & Convert launches new training program series to help agencies improve their digital capabilities

Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs.

We are offering 5 intensive, all-day sessions to train ad agencies and PR firms on a wide variety of critically important digital marketing services including:

Digital Marketing Audits & Action Plans
2 days on site interviewing staff and reviewing interactive marketing work samples, followed by creation of a detailed 90 day action plan.

Winning Search Engine Optimization & PPC Techniques
Includes training exercises on SEO copywriting, link building, PPC ad creation, bid management, and reporting.

Relevant Email Marketing That Works
Learn how to segment recipient lists, boost click through rates, and deliver killer email ROI to your clients.

Internet Advertising Tactics and Targeting
Learn how to craft solid online media plans, how to maximize effective targeting, and the 4 rules for effective Internet creative.

Social Media - The Roar of the Crowd
Learn how to create layered social media programs that get measurable results for your clients, and how to monetize social media efforts.

Better Than Conferences

“Sure agency staff can go to conferences, but they typically are full of theory and case studies,” said Jason Baer, President of Convince & Convert. “We deliver training that’s hands-on, tactical, and relevant. After our sessions, agencies can begin implementing the next morning,” he said.

All Convince & Convert training programs are conducted at the agency’s location, eliminating travel time and expense for attendees.

Programs are customized for each agency, and all attendees receive personalized workbooks and implementation materials, including checklists, vendor recommendations, and step by step procedures for digital marketing success.

After the training sessions, we conduct follow up Webinars with all attendees to answer questions and oversee implementation.

“Too many agencies are trying to handle advanced digital marketing for their clients, without the expertise to do so,” said Baer. “These new training programs will give agencies the serious know-how necessary to compete with digital specialists.”

>>Call or email to discuss setting up customized training at your agency

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Jason Baer

A New Weapon for Agencies in the Fight Against Digital Marketing Specialists

Monday, July 7th, 2008

Convince & Convert launches consultancy to help agencies figure out a digital marketing game plan

(July 8, 2008 — Flagstaff, Ariz.)
Thousands of advertising and public relations firms find themselves under siege as new tactics and digital specialty agencies chip away at their client base.

What’s an agency to do? Outsource digital marketing? Hire an in-house expert? Merge with a digital marketing agency? Ignore the Web and hope it goes away?

Convince & Convert, a new digital marketing consultancy, has launched to answer those questions – and more. The firm is believed to be America’s first devoted solely to helping agencies get better (and more profitable) at digital marketing. Convince & Convert improves agencies’ in-house expertise in email marketing, search marketing, Web strategy, Internet advertising, social media, and mobile marketing.

The company specializes in Digital Marketing Audit and Actions, an intensive, 2-day analysis and examination of an agency’s digital capabilities, with a detailed roadmap for improvements. The firm also works with agencies on an ongoing basis to increase in-house digital marketing expertise and profits.

The firm is led by Jason Baer, a 15-year Internet veteran who has worked with dozens of agencies and hundreds of major companies including: Nike, Fujitsu, Pulte Homes, Cold Stone Creamery, and RJ Reynolds. He founded the award-winning digital marketing firm Mighty Interactive, which he sold to integrated Tempe, AZ agency Off Madison Ave in 2005. He remains a senior consultant to Off Madison Ave.

Notes

•    To provide a true competitive advantage to its clients, Convince & Convert will work with only one agency in each U.S. market.

•    Digital marketing is expected to double in the next 4 years, according to eMarketer, yet many advertising and PR agencies continue to struggle with integrating digital marketing tactics and executing them competently and profitably for their clients. A recent Forrester Research report says agencies “…must build new interactive competencies quickly in order to succeed.”

•    Convince and Convert maintains an active blog on digital marketing issues for agencies

Tags

digital marketing, digital marketing consultants, ad agency consultants, interactive marketing consultants, internet business consultants, PR firm consultants, social media consultants, ad agency roundtable

Links

Convince & Convert digital marketing blog

Convince & Convert digital marketing consultants services and fees

Jason Baer Biography

Are You Digital Ready? Quiz for Agencies

Quotes

(attributable to Jason Baer, President Convince & Convert)

Advertising and PR firms have been having their lunch eaten for years by digital-only shops, and I’ve done some of that eating. Agencies must act now to dramatically improve their digital capabilities or their core business will begin to erode.

Ultimately, there shouldn’t be a “digital” group within an agency. Every marketing tactic should have a digital component. That’s what Convince & Convert does - shows agencies how to integrate and profit from interactive marketing.

Attributable to Forrester Research Report “Agencies Must Build Digital Skills to Survive) April, 2008

Traditional advertising agencies face significant technical difficulties. Clients are shifting business to digital shops, and consumers have turned away from media channels that built the agency industry and toward emerging Internet media. Ad agencies must build new interactive competencies quickly in order to succeed. How? They must build digital skills with a three-tiered approach of establishing digital commitment at the executive level, retraining existing staffers, and building a pipeline of future talent.

Multimedia

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Jason Baer
Convince & Convert
(602) 616.1895
jason@convinceandconvert.com
Twitter: @jaybaerSimilar Posts That You Might Enjoy

Jason Baer