Youtility

A New Industry-Specific Guide to Making Marketing Useful

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I’m not done banging the drum about the power of creating marketing so useful, people would pay for it. In fact, I’m just getting started. Today is a big day. Today is launch day for the first official Youtility ebook – Youtility for Accountants: Why Smart Accountants are Helping not Selling. This is a $2.99 […]

Content Marketing

7 Ways to Take the Media World by Storm

Epic Content Marketing

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). We also had the opportunity to interview Joe, and following this excerpt is the exclusive Q&A between Joe and Jay Baer. […]

Content Marketing

My 7 Favorite Content Marketing Tips and 29 More I Like A Lot

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It’s almost September, which means it’s almost time for Content Marketing World, the Lollapalooza of the content marketing industry. It’s thousands of smart professional content types, converging all at once on downtown Cleveland to figure out how to create and propagate content that wins the hearts and minds of customers and prospective customers. Organized by […]

Content Marketing

The Biggest, Yet Never Mentioned, Benefit of Content Marketing

Text Content on colorful wooden cubes

We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders. Let’s deal with the digits. Content marketing can help you make money. Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. It’s capable of playing a role in helping you better […]

Digital Marketing, Power Of

The Power of Content Strategy

“With Great Power Comes Great Responsibility” – Uncle Ben to Peter Parker (Spiderman) As marketers, we now have the power to create content of all types and deliver them directly to our customers and prospects. It was not too long ago that this wasn’t the case. Unfortunately, just because we can, doesn’t mean we should. […]

Content Marketing

The 6 Stages of Exposing Yourself with Content Marketing

jay baer joe pulizzi kimono

In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources. But have we let the pendulum swing too far? Is it always a net positive to create and give away content on behalf of your company? […]