We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders. Let’s deal with the digits. Content marketing can help you make money. Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. It’s capable of playing a role in helping you better [...]
The Power of Content Strategy
“With Great Power Comes Great Responsibility” – Uncle Ben to Peter Parker (Spiderman) As marketers, we now have the power to create content of all types and deliver them directly to our customers and prospects. It was not too long ago that this wasn’t the case. Unfortunately, just because we can, doesn’t mean we should. [...]
The 6 Stages of Exposing Yourself with Content Marketing
In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources. But have we let the pendulum swing too far? Is it always a net positive to create and give away content on behalf of your company? [...]
Why Content Marketing Matters To Me And Should To You
Last week, Joe Pulizzi and his merry band of content strategists at Junta42 released new metrics, ranking the top content marketing blogs in the world. And guess what? The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert. Your feedback, comments, and support are what keep me [...]
Striking a Content Chord with Color Commentary
In music, melody is a sequence of notes that leads your ear through the song. The hooks that stick in your head tend to be the tune’s melody. Many of the most popular artists of all time—The Beatles, The Beach Boys, Queen, and The Eagles quickly come to mind—vastly increased the appeal of their music [...]