YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Conferences and Events 315  |  Add Yours

33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)

Just finished up the MarketingProfs Digital Marketing Mixer in Chicago. Another great event filled with excellent content and smart attendees. I was a Mixologist for the event, along with Stephanie Miller from Return Path, Michael Brito from Intel, and Beth Harte from MarketingProfs. Our job was to attend conference sessions, take notes, and then wrap [...]

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Agency Promotion 14  |  Add Yours

5 Memorable Lessons from my Sarah Palin PPC Campaign

Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries (see original post). Here are the results: McCain is 72 years old  Avg US life expectancy is 78 years  Is Palin qualified? Read This  DailyKos.com   1.31% Click-through rate         Sarah Palin’s Secrets  What [...]

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Agency Promotion 42  |  Add Yours

Wake Up Agencies – Digital Shops = Trojan Horse

It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm. And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets [...]

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Campaign Testing and Optimization 5  |  Add Yours

Agencies Need to be Testing Landing Pages

Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available [...]

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Campaign Testing and Optimization 3  |  Add Yours

How to avoid the 3 critical mistakes of online advertising

$15.9 billion. That’s what eMarketer projected was spent on U.S. online advertising in 2006. For a dose of perspective, that’s more than was spent on local radio ads, cable TV ads, billboards, and B-to-B Magazines like Solid Waste & Recycling.  In truth, online advertising trails only network television, local newspapers, and consumer magazines in total [...]

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Campaign Testing and Optimization 1  |  Add Yours

Just What They’re Looking For: Using Landing Pages to Improve Paid Search Marketing

As I write this, hundreds of thousands of businesses are competing to convince people that their Web site is online nirvana – the beatitude, not the band. But, given all the other marketing tactics available, why has pay per click search marketing gone from nowhere to a $3 billion dollar industry this year, and $5.5 [...]

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