Convince and Convert Blog: Social Media Strategy and Social Media Consulting

33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)

October 23rd, 2009 | Written By: Jay Baer
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Just finished up the MarketingProfs Digital Marketing Mixer in Chicago. Another great event filled with excellent content and smart attendees. I was a Mixologist for the event, along with Stephanie Miller from Return Path, Michael Brito from Intel, and Beth Harte from MarketingProfs. Our job was to attend conference sessions, take notes, and then wrap [...]

Tagged as: Beth Harte, brand communities, digital marketing mixer, email marketing, landing pages, marketingprofs, michael brito, mixologist, search marketing, social media, Social Media Marketing, social media tips, stephanie miller

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5 Memorable Lessons from my Sarah Palin PPC Campaign

September 8th, 2008 | Written By: Jay Baer
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Thanks to everyone for participating in my “Are you man enough to write a PPC ad about a woman VP” contest. Many excellent entries (see original post). Here are the results: McCain is 72 years old Avg US life expectancy is 78 years Is Palin qualified? Read This DailyKos.com 1.31% Click-through rate Sarah Palin’s Secrets What [...]

Tagged as: Contest, google, landing pages, pay-per-click, ppc, ppc copywriting, ppc programs, PPC tips, Sara Palin, search engine copywriting, search marketing, web analytics and testing

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Wake Up Agencies – Digital Shops = Trojan Horse

September 2nd, 2008 | Written By: Jay Baer
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It was bound to happen, and now it has. A big-time digital agency (R/GA) has opened up a full-fledged brand development arm. And whom do you think they will be competing against with this new branding department? Other digital agencies? Nope. They are aiming for traditional agencies and the branding, media placement, and creative budgets [...]

Tagged as: ad agencies, advertising agencies, digital capabilities, digital marketing, digital marketing agency, Internet Advertising, landing pages, pr 2, PR firms, r/ga, seo campaigns, social media, traditional agencies, Web site analytics

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Agencies Need to be Testing Landing Pages

July 21st, 2008 | Written By: Jay Baer
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Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available [...]

Tagged as: ad agencies, advertising agencies, conversion rate, cost per click, landing pages, marketing tactics, pay-per-click, ppc, ppc programs, PPC tips, quality score, ROI, search marketing, SEM, web analytics and testing, Web site Analytics and Metrics, web site analytics and testing, Web site testing and optimization

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How to avoid the 3 critical mistakes of online advertising

January 15th, 2007 | Written By: Jay Baer
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$15.9 billion. That’s what eMarketer projected was spent on U.S. online advertising in 2006. For a dose of perspective, that’s more than was spent on local radio ads, cable TV ads, billboards, and B-to-B Magazines like Solid Waste & Recycling. In truth, online advertising trails only network television, local newspapers, and consumer magazines in total [...]

Tagged as: conversion rate, Internet Advertising, landing pages, online ad testing and optimization, online media planning, rich media internet advertising

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