There are a lot of metrics out there, but only some of them actually matter. Learn which ones reveal the strength of your marketing efforts.
Too many marketers evaluate their social media marketing efforts in misguided ways. Watch out for these all-too-common mistakes.
There are a lot of digital marketing metrics out there, but only some of them actually matter. Proven, instructive, bottom-line metrics reveal the strength of your digital efforts.
What marketing tactics actually move the needle? These guiding principles for your decision-making will point you in the right direction.
Are your marketing metrics giving you the full picture? Make sure you know how to identify the effects of a top-notch native ad campaign.
When marketers obsess over data-driven insights and results, creative risk-taking suffers. Metrics and creativity must work hand-in-hand.
Click-throughs shouldn’t be the only driver of ROI measurement. Look at marketing metrics like a target, and you’ll see the bigger picture.
There’s a disconnect in how channel marketers and their leaders use metrics to measure success. Are you viewing your metrics the right way?
There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. I recently gave a presentation to the Measured Marketing Roundtable at Techpoint, Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates View more […]