Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Is Starbucks the Most Dangerous Competitor to Facebook?

August 25th, 2010 | Written By: Jay Baer
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Today’s post is a collaboration with Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with [...]

Tagged as: branded networks, clinton bonner, integrated marketing, mobile marketing, online advertising, sdn, Starbucks, starbucks digital network

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Driving Sales with Relevancy and Utility

June 16th, 2010 | Written By: Jeff Molander
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Guest post by Jeff Molander, professor of digital marketing at Loyola University’s School of Business, public speaker and author of a forthcoming book aimed at improving digital marketing results. Find him at jeffmolander.com In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. [...]

Tagged as: adagio teas, apps, case studies, customer service, helpfulness, jeff molander, mobile marketing, relevancy, social media strategy, usaa, utility

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The Best Advice Has No Shelf Life

April 13th, 2010 | Written By: Jay Baer
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Who Influenced You? All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “How to Win Friends and Influence People.“ [...]

Tagged as: apps, contests, dale carnegie, how to win friends and influence people, influences, iphone, mobile marketing, social media

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The 39 Social Media Tools I’ll Use Today

February 17th, 2010 | Written By: Jay Baer
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Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day. I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there [...]

Tagged as: blogging, content creation, email marketing, facebook, mobile marketing, Social Media Marketing, social media metrics, social media tools, twitter