Not sure how to make SMS marketing a more integrated part of your mobile strategy? These seven tips can help.
4 in 10 CMOs feel mobile marketing has no substantial impact on overall performance. So why do they continue to budget for it?
Don’t let Snapchat’s lack of formal analytics deter you from experimenting with this powerful and increasingly popular social platform.
Thanks to new developments in email functionality, emails are more like microsites than ever. Learn about six new important changes that are in store for email marketing.
Does your mobile strategy include push messaging? Don’t neglect the opportunity to engage your most loyal fans with smart, well-timed push.
Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have […]
Online and offline, consumers are turning away from bloated, multi-purpose apps (and retailers), and embracing single purpose apps and speciality retailers.
Josh Bernoff, Researcher at Forrester and author, joins the Social Pros Podcast this week to discuss where brands should put their mobile efforts, his new book The Mobile Mindshift, and how mobile is transforming the traditional customer experience.
Over 90% of SMS messages are read within 3 minutes. This makes SMS one of the most immediate channels available to connect to your audience. Here’s everything you need to know to run your own successful SMS campaign.
For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success […]
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Scott Gulbransen, Director of Social Business Strategy at H&R Block, joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 H&R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial […]
Mitch Joel, President of Twist Image and Author of Six Pixels of Separation and CTRL ALT Delete, joins the Social Pros Podcast this week to discuss the fast-paced changes that are coming to the way the think about mobile and e-commerce, improving the signal-to-noise ratio, and his new book due out in May. […]
In 2013, smartphone penetration in the United States will reach 57%. This is when we cross the chasm – the majority of adult Americans will have, in their pants, access to most of the world’s knowledge, at all times. Information is the enemy of excuses. (tweet this) If you make […]
I don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies so cunning they have convinced us that […]