Last week, Yext launched a new integration with Uber that will provide a new way to serve hyper-targeted content marketing to riders.
Not sure how to make SMS marketing a more integrated part of your mobile strategy? These seven tips can help.
4 in 10 CMOs feel mobile marketing has no substantial impact on overall performance. So why do they continue to budget for it?
Don’t let Snapchat’s lack of formal analytics deter you from experimenting with this powerful and increasingly popular social platform.
Thanks to new developments in email functionality, emails are more like microsites than ever. Learn about six new important changes that are in store for email marketing.
Does your mobile strategy include push messaging? Don’t neglect the opportunity to engage your most loyal fans with smart, well-timed push.
Over 90% of SMS messages are read within 3 minutes. This makes SMS one of the most immediate channels available to connect to your audience. Here’s everything you need to know to run your own successful SMS campaign.
For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Objectives Like […]
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In 2013, smartphone penetration in the United States will reach 57%. This is when we cross the chasm – the majority of adult Americans will have, in their pants, access to most of the world’s knowledge, at all times. Information is the enemy of excuses. (tweet this) If you make a bad decision today you’re […]
I don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies so cunning they have convinced us that they’re on our side–like Nationwide. […]
Has there ever been a more visceral, complex time to be a marketer? The rules (such as they are) are changing constantly, and new technology and rapid shifts in consumer behavior are giving best practices the shelf life of a ripe banana. It’s an era of exploration and experimentation that favors the nimble marketer. To […]