Is Shazam the Future of Mobile Marketing

Is Shazam the Future of Mobile Marketing?

Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort,  has a little device that sends out offers to your smartphone if you have the appropriate app installed. So […]

Why Mobile Moments Are Mandatory for Every Business

Why Mobile Moments Are Mandatory for Every Business

Josh Bernoff, Researcher at Forrester and author, joins the Social Pros Podcast this week to discuss where brands should put their mobile efforts, his new book The Mobile Mindshift, and how mobile is transforming the traditional customer experience.


7 Mobile Marketing Stats That Will Blow Your Mind

7 Mobile Marketing Stats That Will Blow Your Mind

Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Mobile marketing is the future. Any marketer, or marketing firm […]

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Scott Gulbransen, H&R Block

Scott Gulbransen, Director of Social Business Strategy at H&R Block, joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 H&R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media. […]

Get Ready to Reboot Your Life

Mitch Joel

Mitch Joel, President of Twist Image and Author of Six Pixels of Separation and CTRL ALT Delete, joins the Social Pros Podcast this week to discuss the fast-paced changes that are coming to the way the think about mobile and e-commerce, improving the signal-to-noise ratio, and his new book due out in May. Read on for some of […]


Don’t Let Thumbs Dominate Mobile Marketing

The Tyranny of Thumbs

I don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies so cunning they have convinced us that they’re on our side–like Nationwide. […]


Why Apps Fail and Other Mobile Marketing Truths

shorty guide to mobile marketing

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Hey, everybody. It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt, who is a digital strategist and the CEO of IncSlingers and the author of […]