Mobile Marketing | Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Is It Curtains for the App Store?

February 11th, 2010 | Written By: Jay Baer
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Guest post by Bob Dennis, freelance Web designer with experience in everything from audio production to social networking.
After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30 may not seem like much, but the fact that Apple is taking 30% of all app profits [...]

Tagged as: app store, Apple, applications, Bob Dennis, Fennec, google, Google Voice, HTML5, mobile marketing

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Mobile Opt-in Flies at US Airways

November 20th, 2008 | Written By: Jay Baer
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A recent study by ExactTarget and Ball State University showed that consumers 24 years old and younger prefer text messages to email. For consumers 25+, email still reigns supreme. Does that put text/mobile/SMS out of reach for most brands? Not at all. In fact, using mobile to drive email subscriptions is an emerging best practice.
Mobile [...]

Tagged as: email marketing, email promotion, marketing tactics, mobile marketing, mobile opt-in, SMS, text messaging, transactional email, triggered email

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Red Robin’s Email Program Has a Broken Wing

October 30th, 2008 | Written By: Jay Baer
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By all accounts, Red Robin is very successful restaurant chain. With hundreds of locations nation-wide and well-deserved plaudits for their Unbridled Acts customer service program, Red Robin has it together. (try the Bonzai Burger, Bruschetta Chicken Burger, and the Tower of Onion Rings).
But the Red Robin customer loyalty messaging program is far less than it should [...]

Tagged as: email marketing, email opt-in, email promotion, mobile marketing, SMS, text messaging

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Media Buyers Say Internet Advertising Will Grow in Next 6 Months

July 7th, 2008 | Written By: Jay Baer
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Market Research firm Advertising Perceptions released a new survey of 1,811 media buyers showing that a whopping 72% of them believe Internet advertising spend will increase in the second half of 2008.

This is a shocking finding, considering that no other medium (other than mobile) was expected to grow by more than 28% of the respondents.
The [...]

Tagged as: banner ads, integrated marketing, Internet Advertising, internet media buying, media mix, mobile marketing, online media, online media planning, ppc, recession proof marketing, search marketing