Why Twitter Is the Anchor of the Social Media Team
- October 2nd, 2008 | Written By: Jay Baer
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Because of its simplicity and immediacy, Twitter enables brands to win the 1:1 battle with customers and potential customers in ways that even other social media constructs cannot. The density of Eureka! moments on Twitter is quite high, and if brands use it right, it’s the ultimate weapon for turning lemons into lemonade. Let’s examine [...]
Tagged as: bloggers, digital marketing, exacttarget, nhl, online conversation, online reputation management, social media, twitter, word of mouth
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NHL Misses Net in New Campaign – Where’s Social Media?
- October 1st, 2008 | Written By: Jay Baer
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The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars. And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone. How [...]
Tagged as: digital marketing, integrated marketing, marketing tactics, media mix, national hockey league, nhl, search marketing, social media
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