When the Face of Your Brand Goes Splitsville
- September 15th, 2009 | Written By: Jay Baer
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Are you putting all your eggs in the basket of a single person? I talk a lot about social media being about people, not logos. And as more and more communities find success by emphasizing their humanity, the sensibility of that approach is taking root. But without fail, every time I speak about humanization and [...]
Tagged as: brand communities, humanization, people not logos, scott monty, social media, social media operations, social media strategy
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Social Media is About People, Not Logos
- September 10th, 2009 | Written By: Jay Baer
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How will you be human? The people of your company are far more compelling than the company itself. Why they work for the company. Their dedication. Their interests outside of work. All of these provide “personality hooks” for your brand, and combined with a regular focus on your customers’ humanity, they are foundational elements of [...]
Tagged as: community building, humanization, people not logos, social media, social media strategy, word of mouth
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